Destinations

WHERE’S THE BEEF? At the Big Texan Steak Ranch in Amarillo, of course

By MICHAEL BAGINSKI/ The Big Texan Steak Ranch and Brewery Is more than a restaurant, it’s an empire. The family-owned establishment in Amarillo serves over 600,000 lbs of beef a year to more than 600,000 guests and ranks as arguably the top attraction in the Texas Panhandle city that is also home to the famed Cadillac Ranch art installation immortalized in song by Bruce Springsteen.

LIVING LA PURA VIDA: Costa Rica brings special energy to Canada

The Costa Rican Tourism Board (ICT), alongside Costa Rican tourism partners and the Canadian team at VoX International, welcomed travel advisors, tour operators and airline representatives to an immersive “Energía Pura Vida” trade networking event last week at Arcadia Earth in Toronto’s The Well.

SALT, STEAM AND SOY: Discovering Tokyo’s culinary DNA

By CINDY-LOU DALE/ Tokyo’s food is layered: Edo pragmatism, Meiji experimentation, post-war reinvention. These 15 dishes trace the capital’s culinary DNA – but they are only a beginning. In Tokyo, every neighbourhood writes its own menu.

ON THE GROUND AT IPW: Sussing out the latest in U.S. travel

By MICHAEL BAGINSKI/ IPW, the U.S. Travel Association’s signature annual trade show, kicked off Monday in sunny Fort Lauderdale with thousands of industry delegates from around the world on hand to buy and plan future product, but also to suss out for themselves just what’s happening in America at this moment, and yes, to enjoy the incredible warmth and hospitality (and entertainment) that is always on display from both the hosts and exhibitors from across the entire country.

DOMINICAN REPUBLIC REINFORCES CANADIAN PRESENCE

The Dominican Republic Ministry of Tourism hosted the DR Tourism Roadshow Toronto on May 12 at the Four Seasons Hotel Toronto, bringing together travel advisors, tour operators, airline partners, media representatives, and tourism stakeholders for an evening dedicated to showcasing the destination’s latest tourism developments, experiences, and growing connectivity with the Canadian market.

ICE, ICE, BABY: It’s a banner year for ‘bergs in Newfoundland

At the top of Signal Hill in St. John’s, Nfld., on a recent afternoon, a steady stream of people walked around a rocky cliff and gasped. Some cheered, some took out their phones to capture the moment – a rush of awe as an iceberg floated in the ocean below, cleaved off from a Greenland glacier and delivered by the Labrador current on a cloudless spring day.

CANADA REMAINS TOP MARKET FOR ORLANDO

Orlando welcomed 76.7 million visitors in 2025, over one million of them from Canada. The total was the highest ever for the theme park mecca and represented a 1.8% increase over 2024. Canadian visitations, however, declined by 13.3%, but still remained Orlando’s top international market.

LONE STAR LOVE: Travel Texas Mission serves up sentiment for Canadians (and ribs)

By MICHAEL BAGINSKI/ Nothing says love like tender sliced brisket, smoked ribs, corn bread and a hearty helping of “the best mac and cheese in the city.” And while served up in T.O. rather T.X. (at the delightful SmoQue N’ Bones on Baldwin), the feast was designed to provide a literal taste of the State – or, put another way, perhaps, “barbecue tourism.”

LEI IT ON THE LINE: Behind Hawaii’s competitive flower market 

The flowers in that bright-purple lei you received on your last Hawaii visit almost certainly weren’t grown in the Aloha State. The vast majority of those odorless orchids are imported from Thailand, where it is cheaper to grow and string them into the garlands synonymous with Hawaiian culture.

TEXAS TWIST: Discovering the many colours of San Antonio

By MICHAEL BAGINSKI/ Surprising San Antonio – which offers its own unique twist on what it is to be a Texas town – at last boasts direct service from Canada – courtesy of Air Canada, which now flies three times weekly (through Oct. 23) from Toronto to the state’s most colourful destination.

MYRTLE MOMENTS: Summer campaign helps travellers stretch dollars at The Beach

With travellers increasingly prioritizing value when planning vacations, Visit Myrtle Beach is launching a new destination-wide promotion designed to help visitors get more from their getaway. Through the new “Make More Myrtle Moments” campaign, participating accommodations across South Carolina’s Grand Strand are offering complimentary lodging nights on qualifying stays, making it easier for travellers to extend their time at The Beach while keeping their trip budget-friendly.

THE BIG APPLE RECLAIMS ITS SHINE: Comes to Canada for key trade mission

By MICHAEL BAGINSKI/ Canadian travel to the U.S. may be down, but tourism types from the Big Apple regard the dip simply as a momentary “pause” in long-standing relationship between neighbours and friends that has withstood the test of time, and will withstand current circumstances.

GRENADA IN FOCUS: Where nature comes naturally

Grenada may be known for its beaches, but the island’s natural side is what makes it unforgettable. Travellers can step away from the coast and discover a greener landscape where waterfalls tumble into natural pools, crater lakes sit quietly in the hills and hiking trails lead you to sweeping rainforest views.

WISH YOU WERE HERE: The islands of Guadaloupe

By MICHAEL BAGINSKI/ Air Canada has wrapped up its first season of flying to Guadeloupe from Toronto, but that hasn’t stopped us dreaming about returning when the flights resume next winter. But what we’d really like is to be there right now. Enjoy this photo essay:

OLYMPICS FURTHERS MILAN’S TOURISM TRANSFORMATION

Milan has added the title of Olympic city to its long-held monikers as Italy’s fashion and finance capital, a legacy that crowns two decades of growth that reshaped the skyline and boosted investment, tourism and cultural life.

WHO IS TRAVELLING TO ITALY, WHERE AND WHY

Italy continues to hold the world’s highest number of UNESCO World Heritage Sites – 61 in total – with Italian cuisine added to the list of intangible heritage in 2025. Its standing as a leading global cultural destination is firmly established. The deeper story lies in how travellers are interacting with that heritage: which cities are strengthening their appeal, how demand is redistributing geographically, and whether growing visitor volumes are affecting experience quality.

WILLKOMMEN: Germany’s back and Canadians are ready  to visit

VoX International Inc. has been reappointed as the agency of record for the German National Tourist Office (GNTO) in Canada, effective April 1, 2026, marking the official return of in-market representation following a temporary pause.

LOOKING BACK AND GOING FORWARD

Rome’s Colosseum has a bright new look following a restoration using the same travertine marble of ancient Rome to recreate parts of columns from 2,000 years ago. Thousands of Romans once flocked to this arena to watch gladiators battle each other and wild animals. The structure still captures the public’s imagination; it is Italy’s most popular tourist destination, with 9 million visitors in 2025 alone.

JUST KEEP ON GOING:

With Toronto set to host six matches of the upcoming FIFA World Cup 2026, new research from Destination Ontario highlights significant opportunities for the tourism industry across the province to entice visitors beyond the city around the June 12 to July 2 game window.

GRENADA IN FOCUS: Meet its’s must-see beaches

Grenada delivers the beach escape vacationers picture when they think of the Caribbean, with a safe, welcoming atmosphere and enough variety to keep every day feeling exciting. The island’s coastline ranges from iconic, postcard-worthy stretches to quieter and secluded bays with warm water and laid-back energy that makes it easy to stay a while.

FLOATING HOTEL SPARKS VANCOUVER WATERFRONT WORRIES

Vancouver’s council has approved a 250-room floating hotel on the city’s waterfront that proponents say would bring more accommodation capacity and generate economic activity, despite concerns that it would mar water and mountain views. 

THE RISE OF THE CULINARY SAFARI: And what it means for the travel trade

By CINDY-LOU DALE/ Safari cuisine was once the weakest link in an otherwise extraordinary experience. Lodges typically relied on colonial-era menus, imported ingredients, and dishes that bore little connection to the landscapes in which they were served. But across Africa, that model is being rapidly replaced. A new generation of chefs and lodge operators are reshaping bush dining by embracing indigenous produce, heritage recipes, and hyper-local sourcing.

SLAINTÉ TO IRELAND: Tourist board, partners celebrate Canada, trade

By MICHAEL BAGINSKI/ Ireland’s tourist board and a host of road show partners wrapped a successful week-long “whistle stop tour” of Eastern Canada at an elegant reception at the Residence of Ireland Toronto Friday after stops in St. John’s, Halifax, Moncton, and Montreal.

‘ALWAYS EVOLVING’ FLORIDA STILL FOND OF CANADIAN FRIENDS

By MICHAEL BAGINSKI/ With new VISIT FLORIDA president and CEO Bryan Griffen headed to Canada for his first official visit in the coming days, the tourism organization’s annual media mission called ahead in Vancouver and Toronto last week to assure that the sun is still shining in the state and that Canadians are still most welcome to come to visit – when they’re ready.

SO BAD THEY’RE GOOD: Icelandair seeks awful photographer to shoot new campaign

Battered camera phone from 2003? Your thumb appears in every shot? Photos that are somehow ALWAYS slightly out of focus? Decapitate your subjects with terrible composition? If any of this sounds familiar, consider that Icelandair is on the hunt for people with a very specific skill: the ability to take absolutely terrible photos. And it’s willing to pay someone US$50,000 to try to do so.

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