Orlando welcomed 76.7 million visitors in 2025, over one million of them from Canada. The total was the highest ever for the theme park mecca and represented a 1.8% increase over 2024. Canadian visitations, however, declined by 13.3%, but still remained Orlando’s top international market.
International visitation totaled 6.3 million visitors in 2025, down 2.4%, or approximately 156,000 visitors, largely due to the decline in travel from Canada.
The U.K., Brazil, Mexico, Colombia and Argentina completed the list of top international markets for the region.
“Canada remains Orlando’s top international market, welcoming more than 1.1 million visitors in 2025,” said Casandra Matej, president and CEO of Visit Orlando. “Canada continues to be an incredibly important market for our destination, and we remain committed to sustained marketing, trade opportunities and public relations efforts to support long-term recovery and renewed growth.”
Several markets also reached new record highs, including the U.S, Mexico, Colombia and Japan, all of which partially helped offset softer performance from Canada. At the beginning of this year, Orlando International Airport launched its first nonstop passenger charter flights to Tokyo, marking Florida’s first direct service to the Asia Pacific.
Top Five International Origin Markets – 2025
- Canada: 1,119,300 (down 13.3%)
- United Kingdom: 933,500 (up 2.8%)
- Brazil: 736,300 (up 5.6%)
- Mexico: 458,500 (up 4.6%)
- Colombia: 360,000 (up 5.0%)
Overall, Orlando’s visitor mix in 2025 continued to skew toward leisure travel, representing 81% domestic leisure visitors, 10% domestic business travellers and 8% international visitors. The group meetings segment showed strong momentum, increasing 3.1% year over year to reach 5.8 million visitors, reinforcing Orlando’s position as the nation’s leading meetings destination.
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