WALDORF STORIES: Promotion, contest mark hotel milestone

Now a stately 90 years old (Oct. 1), New York’s Waldorf Astoria has launched Waldorf Stories, a brand-new website designed to honour, document, and preserve the oral history of one of the world’s most famous hotels through stories told by the people that lived them. Moreover, the iconic Park Avenue property is inviting past guests to contribute, with the chance to win a weekend stay there when it re-opens in 2023.

The open call to the public to submit their personal memories and special moments will see select stories published on WaldorfStories.com “for the world to see and appreciate.”

A winning entry will also be chosen and awarded the “Weekend at the Waldorf” grand prize for two, providing an opportunity to be one of the first guests to stay at the hotel when it reopens after an “unprecedented renovation” is complete. The winner will be treated to a VIP stay with specially curated experiences.

The public is invited to submit their stories through a variety of mediums on the website, including uploading videos, photographs, written testimonials, and scanned memorabilia. Entries from around the world are welcome and individuals are encouraged to share special memories, life events, and indelible moments that took place at the hotel since its opening in 1931.

“When we purchased the legendary Waldorf Astoria, we knew we were taking on the mantle of preserving its great history. We are celebrating the hotel’s 90th anniversary by capturing its history through the memories of the people who have walked its hallowed halls,” said Andrew Miller, CEO of Dajia US, which is overseeing the property’s restoration currently underway.

The Waldorf Astoria has been a beacon of glamour and a cultural touchstone throughout its decades in New York City – home to Hollywood’s elite, host to countless world leaders including every US president from Herbert Hoover to Barack Obama, and the site of famed cultural events and galas. An integral part of Waldorf Stories will be capturing memories ranging from everyday meetings to decade-defining events.

The Waldorf Stories website launched with a selection of carefully curated stories from individuals including Hughie Weir, the hotel’s events director from the 1950s through the 1980s, who knew everyone from Cole Porter to Elsa Maxwell; John Clark, who purchased the Cole Porter suite dining table at auction to honour his own family’s long history of celebrating holidays at the hotel; Kevin Ryan, whose father was Thomas Ryan, Executive VP and GM of the construction company that built Waldorf Astoria in 1931; Abbie Newman, whose first job was in the housekeeping department; and Jennifer and Nick Boccagno, who celebrated their wedding at the Waldorf Astoria by leaving a time capsule hidden in their wedding suite.

When it opened in 1931, the Waldorf Astoria was the largest and tallest hotel in the world – built during the Great Depression in only a year. Renowned architects Schultze & Weaver were responsible for the design of the original building which became known as the “unofficial palace of New York” and set an architectural benchmark with its Art Deco design. On opening day President Hoover delivered a congratulatory message from the Cabinet Room of the White House via live radio, saying, “the opening of the new Waldorf Astoria is an event in the advancement of hotels, even in New York City. It carries great tradition in national hospitality… marks the measure of a nation’s growth in power, in comfort, and in artistry…an exhibition of courage and confidence to the whole nation.”

The property is currently in the midst of restoration, with great attention given to the original Art Deco design. And as part of the restoration, for the first time ever, private residences for purchase, starting from US$1.8 million.

The building’s Instagram page will curate selections from Waldorf Stories using the hashtag #WaldorfStories. To submit memories, visit the Waldorf Stories web site HERE.