TECHNOLOGY WITH A HUMAN TOUCH FUELS BEST AGENT EXPERIENCE

We’ve entered the era of travellers demanding even more from their trips. Now, they crave a more personalized vacation where each moment and detail feel tailor-made, allowing for an unforgettable travel experience. But the reality is that to bring this kind of trip to life, travellers may need to turn to travel agents for their unmatched expertise and a seamless booking experience. MORE

DIGITAL DIGEST
AI vs. the tyranny of the search bar

Those who are open to innovations are best equipped to make the most of artificial intelligence for their businesses, delegates at the recent ITB Berlin travel trade show in Germany were told. For example, AI enables the search and reservation processes to at last “escape the tyranny of the search bar.” MORE

DIGITAL DIGEST
Two-way communication the key to social media

The real power of social media lies in connecting a brand with its consumers on a human level instead of a sales and commercial level. Connecting with the audience starts with content production focused on generating two-way communication and then moderating to build an active community. Here are a few ideas to consider. MORE

AMEX GBT TAKES AI TO NEXT LEVEL
Creates artificial intelligence task force

With the belief that use artificial intelligence can “unlock efficiencies, inspire product innovation, and elevate user experiences,” Amex GBT has launched a new AI initiative, including the creation of a special task force, to focus on the developing technology within the corporate travel management ecosystem. MORE

DIGITAL DIGEST
An intro to podcasts

The podcast is quickly becoming one of the leading tools for persuasive marketing. It has a unique pull for the audience because it successfully differentiates itself from marketing and advertising messages. MORE

DIGITAL DIGEST
Producing viral content – myth vs reality

Creating viral content is what every advertiser, marketer, and content producer dreams of, but it isn’t always straightforward. There are no set formulas or recipes for success, so it’s important to get the basics right. MORE

HILTON EMBRACES MOBILE MESSAGING FOR GUESTS

Late check-out request. Extra pillows. Wine glasses. Replacement toothbrush. Just send a text. To support the growing need for frictionless travel and introduce easier ways for guests to engage with hotel teams, Hilton is expanding its mobile messaging platform to its more than 7,000 Hilton properties worldwide by the end of 2024. MORE

BUSINESS DIGEST
Tips for building brand awareness

Building brand awareness is essential for long-term success in today’s competitive business landscape. Public relations is an essential tool in shaping how the public perceives a brand. Here are some tips to help you succeed in the brand awareness game. MORE

DIGITAL DIGEST
A 2024 website update guide

The start of a new year is a perfect time to review brand and marketing collateral for potential updates and optimizations, and what better place to start than your website? Devices, technology, and user behaviour change regularly, so staying current is critical. Here are some ideas for staying up to date. MORE

AI A BRIGHT LIGHT FOR TRAVEL
Industry urged to embrace the transformative technology

Major new reports from the World Travel & Tourism Council (WTTC) and Microsoft claim that artificial intelligence is set to revolutionize Travel & Tourism, with the organizations urging businesses to embrace AI and commit to “a digital future with unparalleled customer experiences.” MORE

BUSINESS DIGEST
The pitfalls of slashing PR and marketing budgets

In times of economic uncertainty, it’s not uncommon for business owners to tighten their belts and cut costs wherever possible. Unfortunately, one area that often falls victim to budget reductions is public relations and marketing. Some view it as an “extra expense” rather than a strategic investment. MORE

DIGITAL DIGEST
Mapping your new year by crafting an integrated marketing plan

2023 was a fast year, with COVID recovery as the headline. 2024 is the year of business prosperity and regaining lost margins. Here’s a guide to crafting a master navigation plan for your brand’s success this year. MORE

ACV UNVEILS NEW GROUP QUOTING TOOL

Following a soft launch last week, Air Canada Vacations has officially unveiled its new Group Quoting Tool, offering travel advisors the capability to easily create and manage their group quotes. MORE

DIGITAL DIGEST
The digital case study 2024

As the new year begins, evaluating your performance for 2023 is essential to understanding how 2024 will shape up. Whether you are an agency, a brand, or an entrepreneur, crafting your digital media report will unearth functional insights and also help to align expectations for the coming year. MORE

DIGITAL DIGEST
The power of AI and human perspectives

AI or Artificial Intelligence is a powerful tool for content production, including articles, images, and videos. However, it requires not only intelligent input from the user, but also a keen eye to understand the product. AI is only part of the solution because it’s the human element that makes it powerful and effective. Here’s a guide to understanding the balance. MORE

DIGITAL DIGEST
PR tips for the holiday season

With the closing of 2023 just around the corner, one message is clear: Don’t let the holiday season be a signal to wind down PR efforts. Instead of succumbing to the temptation of festive relaxation, seize the opportunity to set the stage for a successful 2024. During the holidays, winding down pitching efforts is a mistake. MORE

DIGITAL DIGEST
Maximizing online presence

In the dynamic world of travel and tourism, keeping the Press Room pages of websites up to date is crucial, not only for the convenience of the media but also for enhancing a website’s search engine optimization (SEO) performance. MORE

DIGITAL DIGEST
Webinars – why and how?

Webinars have been around for a while and have become an essential communication tool for disseminating knowledge, promoting products, or connecting with a wider audience. What makes them great, due to their digital nature, is accessibility, cost-efficiency, and above all, interactivity. MORE

ENDURING, CONSCIOUS, DIGITIZED
Keeping up with changing travellers

Leading hotel commerce platform SiteMinder, has released the 2023 edition of what it says is the world’s largest consumer research on accommodation. Among its notable findings are the continued dependence of travellers on both new and familiar technologies (and devices) – from artificial intelligence to social media and the Web – in the travel planning and booking process. MORE

DIGITAL DIGEST
Machine Learning and Artificial Intelligence

Machine Learning (ML) and Artificial Intelligence (AI) are among the most frequently used phrases in business today. In simple terms, machine learning entails a machine or system using processes and algorithms to learn a solution to a problem, while AI mimics human intelligence to do the same. It’s more complex than this explanation but adopting some of these technologies today will give your business the early-mover advantage with years of benefits. MORE