DIGITAL DIGEST
The art of creating branded content
Take a scroll through your Facebook timeline for five minutes. Now try to remember what stood out for you. Whatever you recall is your hook. It could be topics, friends, sounds, videos, or something else altogether. MORE
TIME TO END ARRIVALS TESTS
Use resource where it’s really needed, urges Tourism Roundtable
PCR testing kits used on Canadian arrivals could be better utilized elsewhere, says the Canadian Travel and Tourism Roundtable, which adds that the monitoring measure introduced on Dec. 17 to help keep omicron out of Canada has now become redundant. MORE
HELPING HANDS
IATA offers training courses for laid off flight attendants
The International Air Transport Association (IATA) is offering an online training course to help laid-off airline cabin crew members re-enter the job market. This course will be offered free of charge for those who register between 9 and 23 February. MORE
GET TALKING ABOUT MENTAL HEALTH
On Bell Let's Talk Day – Thursday Jan. 28 – Canadians are invited to join in the global mental health conversation. Simply participating (through a wide range of communications platforms) will directly drive Bell's donations to Canadian mental health programs. MORE
NOW MORE THAN EVER
Thinking about mental health
Now more than ever, it’s critical that mental health support is given “space” in the conversations around recovery, says the World Travel & Tourism Council. And to that end, the WTTC has launched a set of mental health guidelines designed to support businesses of all sizes in the travel and tourism sector in supporting the mental health of their employees. MORE
HELPING HANDS
Hospitality students think outside the box
A few weeks ago we published an article about folks in travel, tourism and hospitality helping each other in out in difficult times. Here’s an example of a group of young students reaching out to help their community. MORE
“Being in the travel industry is not just a job or source of revenue, but a passion, a way of life and a personal identity.” Ian Cowan, CEO at Connection Custom Travel believes that implicitly. He is very concerned however, that in the current climate where many travel professionals - across the entire sector - have lost not only their source of income, but are losing their way and becoming increasingly depressed and despondent. MORE