A new campaign calling on governments around the world to restart international travel and enable the world to ‘Reunite’ once again has been launched by the World Travel & Tourism Council. After more than a year of lockdowns around the world due to the COVID-19 pandemic, the campaign will showcase the importance international travel has on individuals and businesses, while also encouraging travellers to share the positive impact travel makes to their lives and mental well-being.
Through WTTC social media channels, ‘Reunite’ will urge people from all corners of the globe to share their own stories of how tourism has made a difference and changed their lives.
WTTC says that while it believes tourism and travel makes a significant contribution to economies around the world, it also provides an essential way for individuals to connect, experience and discover cultures around the world.
The campaign includes a feelgood and positive video showing how now is the time to get the world moving again, to reunite families, friends, colleagues, and communities.
As vaccination rollouts advance in many countries around the world and as cases begin to drop, the WTTC says it is important for governments to recognize what travel and tourism brings to the economy and the population as a whole, but equally as important to recognize that some regions and countries are still battling to put the pandemic under control, and that the majority of vaccinations have been in developed countries. This means that the pandemic will continue to spread in those countries that don’t have equal access to vaccines.
This new campaign comes after WTTC’s drive to responsibly rekindle the wanderlust of travellers through its recent ‘Together in Travel’ campaign, despite the multiple global challenges posed by the COVID-19 pandemic.
“Travel gives us memories which last a lifetime and the most amazing experiences to share, so we are excited to launch a campaign that gets to the heart of what travel means to people,” says WTTC acting CEO Virginia Messina.
“Through this campaign,” she adds, “We are hoping to help kickstart the recovery of our sector through a truly worthwhile experience: reuniting with those who matter most to us.”
Check out the ‘Reunite’ video