Citing a survey that suggests that consumers expect to learn about the consumer protection available to them from the company they are booking with, the Travel Industry Council of Ontario (TICO) has launched an easy-to-use digital Registrant Toolkit with shareable resources that speak to the value of booking with a TICO-registered business.
The toolkit is available as a resource to provide Ontario’s travel agents, agencies, websites, and tour operators, with TICO further noting that 82% of respondents, according to the recent survey, think it’s important that the travel agency or website they are booking with is regulated.
“Enhancing consumer confidence will be a critical way for the travel industry recovery to move forward,” says TICO President and CEO Richard Smart. “The shareable resources in the Registrant Toolkit speak to the knowledge, professionalism, experience and support that come with booking with a TICO-registered business and the added peace-of-mind for consumers, especially during this recovery period.”
TICO’s Registrant Toolkit is an online resource that users can download or share. It includes:
• Consumer protection overview PDF in 16 languages
• Logos
• Social media posts
• Blog posts, and
• Videos
All the resources speak to the consumer protection benefits of booking with a TICO-registered company.
Easy to share
“We know how busy travel professionals are and how it can be a challenge to find time to either write or source materials that are informative, relevant and credible,” says TICO. To that end, the resources provided are free and easy to share via email, printed copies, on company websites or social media accounts.
And to reflect Ontario’s diversity, the All-in-One Travel Companion PDF download is available in 16 languages and can be attached to client emails or printed off for in-person sales.
Download the toolkit https://www.tico.ca/toolkit
Quiz
Meanwhile, TICO has also launched an interactive quiz for consumers answering several questions about travel preferences. At the end consumers are reminded about the importance of booking with a TICO-registered travel agency or website. The TICO Traveller Quiz also reveals an individual’s travel style, whether they are a Sun Soaker, an Awesome Adventurer, a Corporate Commuter, or an Enlightened Explorer. TICO invites agents to share the quiz on social media at https://www.tico.ca/quiz