It’s been a productive past five years since the world’s largest hotel franchising company went public. With approximately 9,100 hotels spanning more than 95 countries, Wyndham Hotels & Resorts has experienced exponential growth, not least adding new brands, countries, and properties.

“The last five years have been monumental as we’ve welcomed, launched and integrated five entirely new brands, bringing our portfolio to 24 globally,” says Geoff Ballotti, president and CEO, Wyndham Hotels & Resorts. “We’ve also expanded into over 55 new countries while debuting our brands more than 100 times in countries where they’ve never been before, all while nurturing a record development pipeline of over 1,800 hotels, which continues to see positive growth.

Since going public in 2018, Wyndham says it has been “laser-focused” on strengthening and expanding its select service portfolio (economy and midscale), creating new travel experiences and opportunities for owners and guests alike across 24 brands spanning every chain scale.

In the last five years, the company has:

• Grown its midscale and above portfolio by 63% globally while expanding La Quinta by Wyndham, the largest acquisition in the company’s history, into three new continents and four new countries (China, New Zealand, Turkey and the United Arab Emirates).

• Launched new brands in new segments – ECHO Suites Extended Stay by Wyndham (extended-stay), Wyndham Alltra (all-inclusive) and Registry Collection Hotels (luxury).

• Expanded its global pipeline by over 50% to 226,000 rooms – 80% of which is now new construction – while increasing its US pipeline nearly 60% and its direct franchising pipeline in China by nearly 70%.

• Simplified its business to nearly 100% franchised, selling the company’s two owned hotels while substantially exiting the US hotel management business.

• Bolstered its presence in Europe with the acquisition of the Vienna House brand from Berlin-based HR Group, a longstanding Wyndham franchisee, adding over 40 new hotels and more than 6,400 rooms.

• Improved contribution to account for over 75% of all US bookings, while nearly doubling the size of Wyndham Rewards to more than 100 million enrolled members. Nearly half of all US check-ins are from program members who, on average, stay nearly twice as long and spend nearly twice as much.

• Rolled out an award-winning mobile app – now the Company’s fastest growing booking channel – with booking features tailored to road trippers like Lightning BookSM and Road Trip Planner, mobile check-in and checkout (first at scale in the economy segment), and in-stay features like digital room keys.

Corporate citizen/Accountability

Since its inception, Wyndham says it has focused on fostering a more diverse global community while living its core values of Integrity, Accountability, Inclusivity, Caring and Fun. In the last five years, that has included:

• Received dozens of awards celebrating and recognizing its commitment to ethics, sustainability, diversity, equity and inclusion. Top awards include: one of Newsweek’s Most Loved Workplaces, one of Ethisphere’s World’s Most Ethical Companies and one of Diversity Inc’s Top 50 Companies for Diversity.

• Launched the first-of-its-kind Women Own the Room program, quickly followed by BOLD by Wyndham, helping advance hotel ownership among women and Black entrepreneurs. To-date, the award-winning programs have led to more than 50 combined signings and over a dozen openings.

• Prioritized greater industry diversity through DEI training related to antiracism, unconscious bias and allyship, while advancing gender equity. The Company is on track to meet its 2025 goals of 100% gender pay equity globally along with 100% of hotel team members receiving unconscious bias training.

• Expanded its Affinity Business Groups for team members, which include eight fully inclusive networks led by Executive sponsors developed to foster innovation, drive growth and enhance DEI globally.

• Reinforced its commitment to helping protect human rights by supporting humanitarian causes and combatting human trafficking. A proud and long-time partner of organizations like Polaris, BEST and ECPAT-USA, the Company requires training for all hotels globally and, earlier this year, donated $500,000 to AHLA Foundation’s Survivor Fund.

• Committed to a more sustainable future with Wyndham Green, a program designed to help franchisees reduce their environmental footprints and operate more efficiently through eco-friendly initiatives. All hotels globally are required to attain a minimum of Level 1 Core Wyndham Green Certification.

“As proud as we are of all we have accomplished, we’re even more excited about our future, which has never looked brighter,” says Ballotti.