FAMILY AFFAIR: Rocky Mountaineer taps second gen for CEO

Rocky Mountaineer is looking to the second generation as Tristan Armstrong, son of Founder Peter Armstrong, steps into the role of chief executive officer. The Vancouver-based luxury train company is the largest privately-owned premium tourist train in the world and has hosted 2.3 million guests since it was founded in 1990.

“Rocky Mountaineer is a life-long passion for both me and my family. My sisters, Ashley and Chelsea, and I have grown up with the business, so to become the CEO and build on this family legacy is truly an honour and a privilege,” said Armstrong. “I look forward to being even more involved in connecting with our partners, nurturing a strong internal culture, and delivering an exceptional service for our guests.”

Armstrong has served on the Board of Directors since 2016 and previously worked in numerous roles on Rocky Mountaineer’s operations and guest experience teams, where he gained experience in guest service, maintenance, and hospitality.

He is also the president and CEO of Major Rock Corporation, a multi-generational family office operated by the Armstrong family, which includes businesses in the hospitality, real estate, and private equity sectors, as well as the Armstrong Family Foundation.

“Tristan is a passionate, culture-driven leader who is wholeheartedly committed to leading the business and preparing it for future growth,” said Peter Armstrong. “With Tristan as CEO, and Ashley and Chelsea serving on the Board of Directors, I am immensely proud to have the second generation of our family leading Rocky Mountaineer forward.”

Rocky Mountaineer is recruiting for a president/chief operating officer to provide day-to-day operational oversight. The role will work closely with the CEO as he focuses on the longer-term growth and strategic direction for the business.

Rocky Mountaineer offers four luxury train journeys in western North America: three that connect Vancouver to the Canadian Rockies towns of Banff, Lake Louise, and Jasper in Western Canada; and a fourth route that travels between Denver, Colorado and Moab, Utah in the Southwest United States.