AIR CANADA DROPS PUCK FOR PWHL FAN FLIGHT

Citing an ongoing commitment to gender equality, Air Canada has announced the first Professional Women’s Hockey League (PWHL) edition of its popular Fan Flight program, giving young fans a chance to attend a game during the upcoming PHWL Finals.

Canadians can go to aircanada.com/fanflightpwhl and follow instructions to nominate a passionate young fan who deserves a chance to win. The online contest is open until May 3 and winners will receive complimentary airfare, accommodation, and tickets to a game during the PWHL Finals, and more surprises.

“This partnership showcases the tremendous impact brands can have in sports,” said Jayna Hefford, Sr VP Hockey Operations for the PWHL. “It’s been a record-breaking year for our league and we’re excited that this Air Canada program further highlights the incredible achievements and potential of our athletes.”

The PWHL has been smashing attendance records, with the game between PWHL Toronto and PWHL Montréal at Scotiabank Arena on Feb. 16 attracting a sold-out crowd of 19,285 – the best-attended women’s hockey game of all time. The April 20 game at Montreal’s Bell Centre, with a hockey capacity of over 21,000, is projected to set a new record after selling out in minutes.

Air Canada announced its partnership with the PWHL last December with an inspirational ad campaign titled “We All Fly” The PWHL agreement also builds on Air Canada’s prior partnerships in professional women’s hockey, and in women’s sports including with the Women’s National Basketball Association (WNBA), and the planned Project 8 professional women’s soccer league in Canada.

“It’s been an incredible first season for the PWHL, and as an Inaugural Partner to the new league, we’re celebrating the amazing passion of its fans by bringing them closer to the playoff action,” said Andy Shibata, VP at Air Canada. “Air Canada’s Fan Flight is a beloved, long-running initiative, and expanding it to the PWHL demonstrates our passion for hockey and continued commitment to championing gender equality in sports.”

For more information and to enter the contest, click HERE.