WINDSTAR BRANCHING OUT AND UP

With a return to cruising on the horizon, Windstar reports that it has added two new free tools, BranchUp and MailPound to help make it easier for travel advisors to share the line’s wanderlust-inducing videos, news, and special offers with the click of a button (and even without a click, thanks to automatic feeds).

“As part of our Star Promise program, which includes our commitment to provide fresh sales tools and support to make what travel advisors do simpler, we’ve added two new elements to support advisors in their efforts to reach potential travellers easily and at no cost to them,” says Steve Simao, Windstar’s VP of sales.

BranchUp is a marketing tool specialized in Facebook, which curates supplier promotions and posts them automatically to travel professionals’ Facebook business pages. Advisors benefit from an automatic flow of chosen supplier content to generate engagement with their fans and more leads. BranchUp is a free service for all travel advisors, available at branchup.com.

Meanwhile, MailPound is an email marketing program that allows advisors an opportunity to customize their email marketing outreach to clients. Advisors can easily personalize and forward Windstar promotions, videos and eBrochures to their clients as well as quickly upload them onto their social channels. The tool includes tracking (open rates, clicks, shares) and a chance to create a “Personal Travel Planner” by including multiple eBrochures and/or offers and videos.

Agents can sign up directly or through Windstar’s advisor hub, HERE.