With a first-of-its kind beach and safari resort in South Africa, and the brand’s first Exclusive Collection resort in South America on the drawing board, Club Med is continuing its upmarket shift to exclusively offering premium products in 2024 and beyond.
This commitment to luxury incudes shifting its entire portfolio to 4-Trident (4 star) and Exclusive Collection (5 star) resorts by April and an ambition to open three to five new resorts each year.
Additionally, the brand continues to build on its corporate social responsibility program with a new environmental certification at Club Med Tignes and additional developments in North America. Among the new developments are:
New Beach & Safari resort
Club Med Tinley: The hospitality landscape in South Africa is set to be redefined with the 2026 opening of Club Med Tinley, a first-of-its-kind beach and safari resort as well as the brand’s first-ever location in South Africa. Situated in KwaZulu-Natal, a province renowned for its diverse natural beauty and year-round warm weather, Club Med Tinley will feature a surf-lifestyle concept, as well as the opportunity to stay on a Big Five Game Reserve and embark on safari.
The beach resort will be nestled on the North Coast, known as the “Dolphin Coast,” and offer panoramic views of the beach and coastal dunes. The resort interiors, entertainment and gastronomy will carry the flair of the African continent.
For those looking to play on their vacation, Club Med Tinley will offer an array of land and water sports for couples, friends, and families, including the very first Surf School at Club Med.
Three hours away in Northern Natal, guests can take part in an all-inclusive experience at the 80-room game lodge and full safari adventure. The resort will include an Exclusive Collection space, providing with spa, fitness centre, yoga school and an adults-only Zen pool and bar.
New Exclusive Collection resort:
Club Med Gramado, Brazil: The brand’s first Exclusive Collection resort in South America and the fourth resort in Brazil, Club Med Gramado will open in 2025 in Rio Grande do Sul, a region known for its dramatic canyons, gastronomy, wine, and lively local culture. The climate is warm in the summer and snowy in the winter. Gramado is the third most visited destination in South America, with a new national airport set to open nearby to accommodate the growing demand. The new resort will expand the international reach of the destination and reinforce the brand’s commitment to operating in unique places.
New Eco-Chic Resort:
Club Med Borneo, Malaysia: Nestled between the woods and the waves in Kota Kinabalu, Club Med Borneo, opening in 2025, will offer a pristine paradise where jungle meets idyllic white sand beaches and crystal-clear waters. Embracing Club Med’s commitment to eco-friendliness, the resort’s design blends harmoniously with its lush surroundings, drawing inspiration from the woods and sea. Every element has been crafted to ensure minimal ecological impact while providing comfort and luxury throughout the property and its Exclusive Collection space. Club Med Borneo will be both BREEAM and Green Globe certified, furthering the brand’s commitment to low density, sustainable development.
Renovations:
Club Med Marrakech La Palmeraie: Situated in the heart of Morocco, the resort is undergoing renovations to renew and transform itself to provide a premium, all-inclusive experience for guests. The renovations consist of:
- Baby Club: As of December 2023, the resort welcomed the addition of Baby Club to its Children’s Club. The new indoor and outdoor area accommodates babies starting at four months to 23 months in a nurturing environment with activities and dedicated play areas.
- Family Oasis: To further the family-friendly programming, the resort will create an extension of La Palmeraie with a family oasis, named The Ksar. The family oasis will offer 66 two-bedroom accommodations with a family swimming pool and a dedicated bar. Designed by Laurent Maugoust, the new Superior and Deluxe rooms will combine hues of blue inspired by the Moroccan culture and greens reminiscent of the gardens of Palmeraie.
- Enhanced Rooms: The Superior and Deluxe rooms are being refreshed with new hardware, finishings and more in the bedrooms and bathrooms.
Shift to premium
From April 2024, continuing its ambition to be the most desirable lifestyle vacation brand, the brand will only offer 1) premium, all-inclusive beach and mountain Club Med resorts and 2) Exclusive Collection spaces, resorts, yacht, villas and chalet. The last 3-Trident resorts – Club Med Serre-Chevalier, Club Med Djerba La Douce and Club Med Arcs Extrême – will transition into premium properties.
Club Med operates in 40 countries spanning across five continents.