WEBINAR SERIES: Growing your Regent Seven Seas business

Starting today, Regent Seven Seas Cruises, will conduct a series of webinars designed to help travel counsellors grow their business with the luxury cruise line. Subsequent sessions will take place on Sept. 27 and Oct. 4.

Hosted by Regent Seven Seas Cruises’ Chief Sales & Marketing Officer, Andrea DeMarco, and Sr. VP of Sales, Shawn Tubman, the three-part “The Grow Your Regent Business” series aims to give its network of travel partners the skills to earn some of the highest commissions in the industry and will be “packed full of actionable insights for immediate growth and increased profitability.”

Each 20-minute webinar – Where to Find Regent Guests, Segmentation Insights and Data-Driven Marketing Tactics – will introduce tools, tactics and tips backed by a robust customer segmentation study. The research, which mapped psychographic and behavioural factors of luxury cruise guests and prospects through quantitative and qualitative data points, will is exclusive to RSSC.

“At Regent we are committed to support and invest in our valued Travel Partners to grow our business together. Based on our research and booking trends, there has never been a bigger opportunity for luxury, as guests’ motivations have shifted and there is unprecedented demand for luxury experiences,” says DeMarco. “Our new in-depth research will enhance our market-to-fill strategy which can be leveraged by Travel Partners to fast-track their growth in the luxury space.”

As an added incentive, agents who attend all three webinars and take a post-series survey will have the opportunity to win a cruise to sail onboard Seven Seas Explorer with a guest on a 2023 Alaska cruise.

Attendees will also gain access to post-webinar tutorials hosted by Regent Seven Seas Cruises’ in-house marketing experts, who can offer additional support in maximizing marketing efforts, providing insights on direct mail and database maximization, email marketing, digital prospecting, social, video and event strategies.

“These webinars are just the first step in what will be a full program of heavy-weight investment and support for our valued Travel Partners as we look towards growth plans for 2023 and beyond,” says Tubman. “Travel Partners who attend the series will unlock a host of exclusive resources and materials, teaching them how to capitalize on the valuable and fascinating findings from our customer segmentation study, which could truly transform their business.”

Seminars take place on Tuesdays at 2 p.m. EST:

Sept. 20 – Where to Find Regent Guests: The first webinar aims to teach Travel Partners how to intelligently target first-time Regent guests by identifying its key customer segments. Insights come from a global study that mapped psychographic and behavioural factors of luxury travellers.

Sept. 27 – Segmentation Insights: The second webinar will analyze several segmentation approaches to help agents drive their businesses. Andrea and Shawn will provide research-backed strategies for targeting Regent personas, utilizing profiling tools.

Oct. 4 – Data-Driven Marketing Tactics: The third webinar will provide with actionable tips and tactics for targeting each distinct marketing channel by using consumer lifestyle data that will help drive strategies for generating, nurturing, and converting leads for each target Regent guest.