WEATHER NETWORK LAUNCHES TRAVEL PLANNER

A new tool from the Weather Network and French counterpart MétéoMédia is designed to help travellers plan their trips by providing historical weather information for over 50 cities in 11 countries.

The Travel Planner, launched with the support of partners Air Canada and Aeroplan, is available on desktop, mobile web, and Android app, and will also include curated travel content “to inspire Canadians to explore the world.”

With over 20 years of historical weather data at their fingertips, users will be able to determine the best time of year to visit their preferred destinations and plan their experiences accordingly.

The historical weather data is provided by Weather Source, a US-based organization dedicated to making hyper-local weather and climate data accessible around the globe and across all industries.

The Travel Planner was developed based on the findings of a survey of The Weather Network & MétéoMédia users that confirmed weather to be one of the most important considerations when picking a vacation destination.

“We are continuing to innovate and deliver products that will help Canadians make smarter decisions,” said Sam Sebastian, CEO of Weather Network/ MétéoMédia parent company Pelmorex Corp. “For Canadians who have been looking forward to the return of travel, this planning tool will help make them as prepared as possible to fully enjoy their adventures.”

Air Canada and Aeroplan have signed onto the project as the official launch partner; their campaign includes 100% share of voice of the new travel content hub, as well as ad placements and sponsored content on The Weather Network and MétéoMédia’s digital platforms and the Android mobile app. Aeroplan and Air Canada’s sponsorship for the Travel Planner on The Weather Network and MétéoMédia will run in May for Aeroplan and in June for Air Canada.

As the Travel Planner continues to evolve, other popular destinations will be added to help inspire and prepare Canadians for their future travels.