ITB Berlin, the world’s largest travel trade show, is set to launch an Americas edition in 2026. Focussing on “the entire American continent(s),” the show will take place in Guadalajara, Mexico, from Nov. 10 to 12. Notably, it will take place a week after the annual World Travel Market in London.

Announced at ITB Berlin in Germany last week, which registered over 100,000 attendees over three trade visitor days, organizers said ITB Americas will be the only B2B travel trade show that covers North, Central and South America as well as the Caribbean with 80% of exhibitors coming from the Americas and 20% from the rest of the world.

Dr. Mario Tobias, CEO of Messe Berlin, said, “As the only travel trade show that caters for the entire continent and all areas of the travel industry, we are creating a hub for international dialogue – with Mexico as the ideal venue.”

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