Tourism organizations in three American cities are hoping to start a national trend that lets people sheltering in place during the coronavirus pandemic share their homes and neighborhoods with others.
Inspired by Paris Tourism, the destination marketing organizations for New York, Los Angeles and San Francisco – with others soon to join – have launched #ThroughMyWindow on Instagram under the premise that “in normal times, people dream of looking out a window at a great American city…”
Each Friday, the Los Angeles Tourism & Convention Board, San Francisco Travel and NYC & Company will provide a virtual window into one another’s cities as a “a sign of unity and support in these trying times.” The destinations will also highlight a wealth of virtual content from their respective museums, chefs, fitness studios and more that followers can enjoy from the comfort of their couches.
Galleries have formed, showing intimate neighborhoods, flaming sunsets, urban rooftops and everyday moments inside the windows that make city living unique.
“During the pandemic, we are encouraging people to stay home… Still, we want everyone to keep their sense of wanderlust alive because, when this over, we will again be ready to welcome the world,” says Joe D’Alessandro, president and CEO of San Francisco Travel.
NYC & Company president and CEO Fred Dixon, adds, “The best way to ‘visit’ destinations right now is through social media and virtual experiences… While there is no substitute for travel, the shared humanity of this project keeps the spirit of exploration alive.”
“While everyone is staying safe at home, we want to bring them a virtual taste of the optimism and lifestyle L.A. is known for,” stated Ernest Wooden Jr., president and CEO of the Los Angeles Tourism & Convention Board. “We know the sun will soon shine on the travel industry and we look forward to welcoming visitors to experience L.A. ‘in real life’.”
Find the galleries at:
https://www.instagram.com/explore/tags/sfthroughmywindow/ https://www.instagram.com/explore/tags/lathroughmywindow/ https://www.instagram.com/explore/tags/nycthroughmywindow/