As travel begins to rebound, group sales are destined to be an important revenue driver for travel counsellors. The Travel Corporation (TTC), whose brands include Trafalgar, Costsaver, Insight Vacations, Luxury Gold and Contiki is planning a two-part webinar series, starting later this week, to help agents “prepare for a most successful comeback.”

Nick Roberti, director of group business development for TTC Groups Canada, says the virtual learning sessions are aimed at counsellors interested in learning how to expand their groups portfolios.

“It’s no secret ‘bubble travel’ and ‘group travel’ have been at the forefront of client trends and TTC recognizes the important role groups bookings will play in this recovery period,” says Roberti. “We want to help… agents with this sales incentive (there’s a bonus commission offer) so they can boost their earnings, and we’re hosting these webinars to serve as tools to provide them strategic tactics to grow their business for years to come.”

The first hour-long session will be hosted on Friday (March 19) at 1 p.m. and will introduce the new TTC Groups department, which has combined the groups departments of Costsaver, Trafalgar, Insight Vacations, Luxury Gold and Contiki into unified group. Topics will include:

• Why Groups should be at the forefront of your comeback strategy.
• What are the immediate and long-term benefits of selling groups?
• Group travel trends following the COVID-19 lockdown.
• What types of groups exist?
• Top-selling group itineraries.

The second session is scheduled for Friday, March 26, 1-2 p.m. and will take a deeper dive into the specifics of actioning agent’s groups strategy for the rebound of travel, including:

• Types of affinity groups.
• How to find pre-formed groups.
• How to create your own special group.
• Go a step beyond being a Travel Agent.
• How to market your group and make it a success.
• Start your group journey

To register for Session 1, click HERE:

To register for Session 2, click HERE.