Sunwing Vacations Group hosted its second annual leadership event last week north of Toronto, bringing together approximately 150 leaders across its six vacation and retail travel brands for a day of celebration and learning about key business, brand and strategic updates that are positioning the group for continued future growth.
The event at the Arlington Estate in Vaughan, which included a presentation on the importance of the vacations business to the WestJet Group’s overall growth from Westet CEO Alexis von Hoensbroech, saw all presenters wore matching tropical-inspired shirts emblazoned with flamingos and palm leaves to elevate the vacation vibes of the event throughout the day.
Highlights from this year’s Amplify Leaders Event included:
- A retrospective on the business over the past year and key milestones from Andrew Dawson, President of Sunwing Vacations Group
- Highlights for the upcoming winter season and the group’s strategic vision for the future from Samantha Taylor, Chief Marketing and Digital Officer for Sunwing Vacations Group
- An executive panel discussion addressing thought-provoking questions from attendees
- Guest presentations from Sunwing’s longstanding resort partner, RIU Hotels & Resorts, and from Sunwing’s trusted partner in destination, NexusTours.com
- Plus, key brand and business updates from Sunwing Vacations, WestJet Vacations and WestJet Vacations Quebec, SellOffVacations and Vacation Express
“We had an incredible day at Amplify this year, sharing key business updates, addressing challenges and opportunities in the travel industry and, most importantly, celebrating our passionate leaders who strengthen our business and make our company thrive,” said Andrew Dawson, President of Sunwing Vacations Group. “It was an excellent kick-off to our upcoming winter season.”
Samantha Taylor, Chief Marketing and Digital Officer for SVG said, “Last year, we unveiled the new brand positioning for Sunwing Vacations Group to leaders, and this year we built on that incredible momentum by sharing more about the strategic pillars for our continued success.”
Sunwing Vacations Group, the vacation division of the WestJet Group, encompasses the leading Canadian vacation brands Sunwing Vacations, WestJet Vacations and, newly launched in May 2024, WestJet Vacations Québec, along with the growing United States tour operator Vacation Express, together with the group’s travel retail businesses SellOffVacations.com and Luxe Destination Weddings.
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