Sunwing launched its winter campaign Wednesday at events in Toronto and Montreal, and virtually in the West, putting travel advisors at the heart of the travel company’s “obsessive” mission to not only deliver value to Canadians, but to effectively communicate that message.
“We know Canadians are savvy shoppers, looking for ways to unlock the potential of their money spent and maximize their vacation budgets, and since the introduction of our new value proposition and brand personality in 2022, we’ve dedicated every effort to proving that with Sunwing Vacations, anything is possible,” said Samatha Taylor, Chief Marketing and Digital Officer of Sunwing Vacations Group.
The Flynancial Advisor campaign is a multi-year strategic brand initiative that backs recent survey research revealing Canadians are taking a savvier approach to travel, and implementing the following savings strategies:
- Travelling during off-peak seasons (60%)
- Booking in advance to reap the rewards of early booking rates (56%)
- Seeking out all inclusive vacation deals offering one upfront price (39%), and,
- Setting up a vacation fund (39%).
The brand campaign and corresponding commercial taps into the extensive knowledge of travel advisors and industry experts offering a fresh and humorous perspective, and shows travellers how they can make smart “flynancial” decisions in a digestible way so they are empowered to enjoy more for less.
Sunwing’s director of sales for Ontario and Atlantic Canada David Wright notes that there are many travel advisors who have spent decades in the industry and are a “wealth of knowledge,” which the tour operator is both appreciate of, and eager to promote.
This year’s commercial, which will be shown across several print and digital platforms, spotlights the everyday Canadian couple reflecting on the relatable challenges of booking their vacation à la carte and the accompanying costs.
Through a memorable interaction reinforcing the value of booking with Sunwing, the commercial embodies Sunwing’s ‘Save More, Do More’ mission and supports survey research, where over half of survey respondents favoured all-inclusive packages, in part due to added perks such as complimentary room upgrades, free checked bags and the opportunity to book off-site excursions at discounted prices with NexusTours.com, Sunwing Vacations’ partner in destination..
The importance clients place on their annual vacations, and the sacrifices they would make to make it all possible, is what led Sunwing to launch the campaign and the Flynancial Advisory Hub, an informative yet approachable tool with one goal: arming advisors and their clients with everything they need to be flynancially savvy and get the most value out of their time in destination, with practical, value-driven travel tips, booking insights and inspirational guides and content, all developed to help them in their planning journey.
“Cost-of-living challenges don’t have to mean saying no to travel. It just means we have to get savvier about how we spend, save and budget for those experiences,” says Sunwing Vacations spokesperson, money guru and financial expert, Melissa Leong. “Spending on travel can be an investment in happiness and your well-being, and with smart choices, great deals and a little planning, it’s possible to do so without breaking the bank. Plus, Sunwing’s newly launched Flynancial Advisory Hub features a number of insights and useful tips to help Canadians maximize the value on their all inclusive getaways.”
Sunwing Flynancial tips contest
As part of the new brand initiative, Sunwing Vacations is seeking value-driven, flynancial tips and tricks from their vast and loyal network of true Flynancial Advisors across the country – the valued travel advisor community. Advisors are invited to share their valuable insights and expertise, accumulated through their many years of firsthand knowledge working in the industry, for the chance to be featured in the national Sunwing Flynancial Advisor campaign and entered for a chance to win a $250 Sunwing gift card. Submission form: https://wkf.ms/3XUNk1D
Flynancial sale
In tandem with the launch of Sunwing Flynancial Advisor and the Flynancial Advisory Hub, clients looking for a vacation option that’s expert approved can take advantage of the Flynancial Sale until Oct. 27 with weekly offers that closely align with key flynancial tips.
Check out the Advisory Hub HERE.