Travel Professional International (TPI), has announced the appointment of Caroline Hay as director of sales, Ontario.  Hay will report directly to Zeina Gedeon, chief executive officer, and in this newly defined position, will be responsible for all sales channels while ensuring continued development and growth of its member-based business. Hay will be based in the Greater Toronto Area.

Hay has extensive travel industry sales and business development experience spanning over 24 years.

She has previously held roles with Expedia CruiseShipCenters, Princess Cruises and most recently with TPI in the Marketing department.

“I am pleased to announce Caroline Hay’s appointment to this key role of leading the sales initiatives in Ontario as we focus on maintaining a competitive advantage in the Ontario market while we expand our offering to our advisors network,” said Gedeon.

“Caroline’s proven talent, leadership skills and broad industry experience in sales, business development and marketing make her the right candidate for this role as we work with our advisors to create new business opportunities and continue to innovate.”

Hay’s appointment is effective immediately.