With 75% of Ontario consumers who are aware of the protection available to them more likely to book at a TICO-registered businesses compared to only 43% who don’t, the province’s regulatory body has added new resources to its Registrants Toolkit, which is designed to enable travel professionals to highlight the benefits of booking with a TICO-registered business to current and prospective clients.

According to TICO’s recent registrant survey, 56% of registrants say they have visited the toolkit (more than 10,000 visits since its launch), with 18% sharing its resources with all their customers and 15% sharing them with most customers.

Based on industry feedback, TICO has added the following:

Social media video: A quick, engaging way to remind your customers and social media communities why booking with a TICO registered business gives them peace of mind.

Statement for email signature and invoices: A simple message linked to a landing page that keeps consumer protection top of mind, and

Conversation guide: A quick reference for travel professionals to confidently explain the consumer protection offered when booking with them.

“Consumer protection isn’t just peace of mind for travellers, it can be a competitive advantage for Ontario’s travel businesses” commented TICO CEO Richard Smart. “Consumers are looking for security and confidence as they plan their travel, and these new tools make it easier than ever to showcase the benefits and added protection you offer.”

Check out the toolkit HERE.

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