THE BUSINESS OF ‘BLEISURE’: Reflects shifting travel patterns

New statistics from Flight Centre Travel Group (FCTG) indicate that business travellers are extending stays, reflecting the enduring appeal of blending work with leisure, otherwise dubbed “bleisure.” The trend is another example of shifting travel patterns post-pandemic.

An analysis across the group’s global corporate divisions – Corporate Traveller and FCM Travel –shows a shift in travel patterns: single-day trips are growing slowly, while trips lasting 6-7 days have surged by 10% year-on-year.

Global Business Travel Association’s 2024 Business Travel Index Outlook supports these findings, showing that one-day business trips are the least popular.

From April 1 to Sept. 30, FCTG booking data showed that longer business stays in Canada increased by 27%, partly due to the integration of live sports and concerts into business travel plans. Additionally, a recent FCTG travel trends report, indicates 45% of Canadians surveyed are likely to travel for a live sporting event.

“There are several reasons for extended business stays, like combining leisure activities with business trips and getting more done in one go,” says Chris Lynes, Managing Director for Flight Centre Travel Group Canada. “Whether it’s catching a Taylor Swift concert in Toronto, the CFL playoffs in Vancouver, or bringing the family along, we’re seeing more business travellers extend their stays around big events.”

FCTG’s corporate Global State of the Market survey found that over 75% of customers have travellers who integrate leisure with their business trips.

“These trends underscore the need for Canadian businesses to adapt to evolving travel preferences,” Lynes notes. “Emphasizing health and wellness through extended travel can enhance employee satisfaction and productivity. Business travel is often stressful and demanding, but by incorporating ‘bleisure,’ companies can better balance professional and personal needs, adding significant value to each trip.”

A separate Corporate Traveller study highlights that nearly half (47%) of Canadian business travellers feel stressed during their trips. Offering flexible travel schedules can allow employees to extend their stays for personal activities, encouraging a more positive outlook on business travel and work-life balance.

If this article was shared with you by a friend or colleague, you may enjoy receiving your own copy of Travel Industry Today with the latest travel news and reviews each weekday morning.  It’s absolutely free – just CLICK HERE.