Expedia Group has announced new initiatives and incentives designed to help travel advisors – including those in Canada – benefit from pent-up demand in the coming months, including an expansion of the Expedia Travel Agent Affiliate Program (TAAP) to new markets, special promotions to drive more bookings, and increased advisor compensations on Premium Plus properties.

According to Expedia Group research, more than three-quarters (76%) of people plan to travel in the next year and will take three trips on average.

To help advisors maximize their potential earnings in these busy travel months, Expedia has launched its “Summer Sale,” enabling TAAP advisors in the Canada to offer travellers 15% or more in savings on thousands of hotels worldwide for bookings made between July 6 and Aug. 7.

On top of that advisors will receive an additional compensation boost for bookings on Premium Plus properties, a selection of properties where advisors can already earn enhanced compensation. The offer is valid on bookings made through Expedia TAAP through July 4.

Expedia TAAP advisors – including those in 53 new global markets – have access to a range of Expedia Group technology and tools, including a Virtual Agent that allows advisors to self-serve and find answers to common questions, quickly search for information, or modify bookings, at a time of their choice.

Advisors in the US and Canada also now have access to Live Agent Chat, where experienced agents are available to answer detailed questions and help with decision-making.

“Advisors play a critical role in the global travel ecosystem and we are committed to helping them deliver world-class experiences to the travellers they serve,” says Expedia Group’s TAAP Senior Director Robin Lawther. “In fact, more than 35,000 agencies count on us to fulfill their bookings. We are thrilled to offer our advisors competitive incentives and easy access to our travel offerings to help them maximize their revenue opportunities and meet the needs of travellers in what is expected to be the busiest travel season in years.”

Expedia TAAP lists more than one million properties, travel products, 200,000 activities, 175 car rentals and 500 airlines.