European car rental agency SIXT is expanding into Canada, which the Munich-based company says is a “billion-dollar market.” The Munich-based mobility provider will open in downtown Vancouver this month, then Toronto, encompassing the country’s two largest car rental destinations, with more locations to follow.

The move means SIXT now covers the North American continent with a growing network that caters to both business and leisure travellers.

SIXT says it will bring “a unique, premium experience to car rentals in Canada” with a higher percentage of premium and lower mileage vehicles, including BMW and Mercedes-Benz. Canadian branches will also soon offer digital counter-by-pass, which allows customers to not only bypass the counter, but also pre-select the vehicle they want to reserve within two hours of pick-up.

The brand’s first Canadian branch will be located in Vancouver’s Library Square, accessible by transit, and will be open seven days per week.

SIXT notes that Vancouver is one of the most popular destinations for visitors to Canada and serves as a gateway to for drive holidays into the rest of BC.

“Expanding into Canada is a huge step for our business,” says Thomas Kennedy, President and CFO at SIXT North America. “Vancouver is a gateway to the world-famous Whistler ski resort and an important leisure and commercial port city bringing both corporate and leisure travellers year-round. Toronto is a financial and commercial hub with strong seasonal traffic enjoying the endless Canadian summers and outdoor activities.”

David Wong, Regional VP Canada, and a Vancouver local, said “SIXT’s first Canadian branch office will be located at one of Vancouver’s most impressive buildings in the city, and our fleet is unique and impressive.

He adds, “Our customers will appreciate the high-quality fleet of new premium sedans and SUVs, including various BMW models and the Mercedes-Benz GLS 450 SUV with seating for up to seven passengers.”

The Canadian expansion follows the opening of several new locations across the US, where, with 36 locations (and plans to grow to 50), the company is the fourth-largest car rental agency. The company has a presence in 100 countries worldwide.

The brand has also enhanced the digital experience with the SIXT app, allowing users to rent, ride, subscribe, and in some parts of the world, share rides, all in one app. Reservations can also be made on the SIXT web site.