17 JUN 2019: Red Label Vacations has announced that Sam Youssef has been promoted to vice president, Integrated Marketing. Effective immediately, Youssef will lead all marketing activities across all channels that support the strategic and creative direction of RLV.

“Sam brings extraordinary depth and breadth of related experience to this role. His creative nature and strategic planning made him a perfect fit for this role,” says Frank DeMarinis, CEO, RLV. “Sam has an incredible wealth of experience and a proven track record of successful marketing tactics. I am confident that our wholesale marketing division will thrive under Sam’s leadership.”

Youssef joined RLV in 2014 and has a long career in marketing, advertising and e-commerce stretching over two decades in diverse roles in both retail and wholesale environments.

He can be contacted at Sam.Youssef@travelbrands.com.