Red Label Vacations Inc. (RLV) has announced Rod Hanna as the new Director of Branding, Independent Program, and Related Projects. Hanna assumed responsibilities on October 4. He will guide the organization in its mission to foster dynamic customer-centric service while providing an innovative framework that allows independent travel consultants to grow and succeed.

Hanna brings a wealth of knowledge with a firm understanding of the Canadian travel industry, including over 15 years of leadership experience and proficiency in growing and maintaining excellent industry relationships. His most recent work includes the Saint Lucia Tourism Authority, where he was the Director of Sales for Canada and Latin America, before being the SLTA’s National Trade Sales Manager for Canada. He has held various roles within the Sunwing Travel Group in his seven years there, and previously worked with Selloffvacations.com.

“Rod is the right fit for this role,” says Frank DeMarinis, CEO, H.I.S-Red Label Vacations Inc. “Rod’s extensive industry background and business development skills will help to strengthen the execution of targeted initiatives that will recruit new independent contractors and expand our strategies to extend our reach as a leader in the retail sphere. We believe he will be a great role model and person of influence to our team and partners.”