Radisson Hotel Group is embarking on a new era of hospitality in India as it prepares to double its portfolio in the country and launches a new lifestyle brand extension – Radisson Individuals Retreats – which has been specifically tailored for the Indian market.
As one of the most widely recognized hotel companies in India, Radisson Hotel Group continues its focus on the market as a part of its Asia Pacific growth strategy. The Group has unveiled plans to more than double its Indian footprint, with 148 hotels and resorts to be added by 2025. These will be in addition to over 140 properties Radisson Hotel Group currently has in operation or under development nationwide.
As part of this strategy, Radisson Hotel Group has unveiled Radisson Individuals Retreats, a collection of upper-upscale and luxury lifestyle retreat that will deliver exclusive experiences. From soothing spas and wellness sanctuaries to cultural activities and action-packed adventures, the free-spirited retreats are designed to let travellers find their ultimate escape, in tune with the authentic essence of their locale.
Each retreat property will be in unique leisure destinations, including Goa, Kashmir, Coorg and Kabini, or offbeat locations such as the mountain ranges of Himachal Pradesh or Uttarakhand, the hills of Karnataka or the historical lands of Rajasthan.
Radisson points to significant changes in consumer behaviour in recent years, as an increasing number of people seek meaningful activities and encounters, and cites a recent survey that says 50% of would-be travellers in India would prefer to relax and recharge in nature, rather than visiting a city; also that 85% of respondents said they would like to stay in unique accommodation.
To that end, Radisson Individuals Retreats will offer one-of-a-kind experiential stays imbued with meaningful activities and encounters for guests. And for the owners of independent hotels and small chains, the new brand extension will enable them to retain their distinct identity, while also benefiting from Radisson’s global distribution network, cutting-edge technology, sales and marketing support, professional training, and access to Radisson Rewards international rewards program, which boasts close to 10 million members worldwide.
“Radisson Individuals Retreats exemplifies the future of hospitality, where stays are authentic, sustainable and offer experiences that reflect the essence of their destination. This makes it a great addition to the Radisson Hotel Group portfolio in India,” said Katerina Giannouka, President, Asia Pacific, Radisson Hotel Group.
Radisson Individuals Retreats is an extension of Radisson Individuals, the soft brand concept that made its debut in South Asia in 2021. At present, Radisson Hotel Group operates 106 hotels and resorts in India, covering seven of its industry-leading brands in all parts of the country.
Radisson Hotel Group is one of the world’s largest hotel groups with nine distinctive hotel brands, and more than 1,600 hotels in operation and under development in 120 countries. The Radisson Hotel Group portfolio includes Radisson Collection, Radisson Blu, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and prizeotel.