Radisson Hotel Group has announced significant expansion plans for Australasia, with a newly expanded brand portfolio, strategic partnerships and diverse business models that will enable the group to achieve exponential growth across the region by 2025.

The expansion will target capital cities and popular regional destinations across Australia and New Zealand, such as Sydney, Melbourne, and Brisbane, and will be driven through a combination of growth models such as strategic alliances and master license agreements with its partners, along with tactical mergers and acquisitions.

The plans come at a time when the Australasia market is starting to see growing demand for hotels and resorts as it recovers post-pandemic, and ahead of the 2032 Olympics.

The Group has also secured rights to develop and operate 7 Days, a premium economy brand, and Metropolo, through individual master license agreements with its affiliates.

And targeting the upscale and mid-scale segments in the market, the Group has also secured rights to develop and operate the Golden Tulip, Kyriad and Campanile brands, from Louvre Hotels Group.

The Radisson family of brands can be found around the world in more than 120 countries, with currently over 1,700 hotels in operation and under development.