26 MAR 2019: The European Travel Commission (ETC) announced the appointment of Pascal Prinz, Director of Switzerland Tourism as the new Vice-Chair of ETC’s Canada chapter. Prinz joins Dana Welch, Manager for Canada at Tourism Ireland and Chair of ETC’s Canada chapter. He takes over the Vice-Chair role from Antje Splettstoesser, former Director of the German National Tourist Board’s representation in Canada.

As Director of Switzerland Tourism in Canada, Prinz is responsible for the marketing of Switzerland as a vacation and convention destination. Prior, Prinz worked at Switzerland Tourism in New Yor, at the Swiss Ministry of Econoic Affairs in Bern and held positions with the Swiss Ministry of Foreign Affairs at the Embassies of Switzerland in Washington DC and Berlin.

Prinz holds a Dual Master’s Degree of Arts in International Affairs (University of St Gallen HSG and Sciences Po Paris) and a Certification in International Business Management (Georgetown University, Washington DC).

Together Welch and Prinz will steer the activities of the ETC in Canada, whose role is to leverage European destinations’ promotional activities by setting up effective platforms for cooperative marketing, access to market intelligence, exchange of best practices, cooperation and relationships between the Canadian and the European travel and tourism industry.

Welch said, “I look forward to working with Pascal on strategic initiatives and driving promotional activities.  It is a great honour and privilege to work together with the ETC Brussels team and member countries here in Canada to promote European destinations.”

Prinz explained, “I am honoured to be part of the dynamic team leading ETC’s marketing activities in Canada.  With even more direct flights this year, it’s so easy and convenient for Canadians to explore Europe’s authentic culture, unique charm and stunning landscapes.”