Overtourism is a rising concern among the world’s most experienced travellers. Three out of four travellers (76%) expressed concerns about overtourism, while 31% personally experienced it in 2024.

The survey revealed slightly more men (33%) than women (28%) experienced overtourism in 2024 but women (83%) are more concerned about overtourism compared to men (74%).

According to the Global Rescue Traveller Sentiment and Safety Survey, the combination of the travel industry rebound and government inaction are contributing factors for overtourism, the negative impact caused when too many tourists visit a particular destination.

To keep pace and prevent overtourism, officials at popular and new destinations need to manage the tourism resurgence and growth, warns Dan Richards, CEO of The Global Rescue Companies and a member of the US Travel and Tourism Advisory Board at the Department of Commerce. “Local governments can institute measures such as limiting the number of visitors to sensitive areas or promoting sustainable tourism practices.”

Overtourism isn’t just a challenge for locals, he adds.

“Travellers can reduce their impact by choosing off-peak seasons to visit and exploring lesser-known regions,” Richards explained. “Tourists and local authorities must collaborate to ensure that popular destinations are preserved for future travellers while respecting the needs of local communities. Solutions can include promoting lesser-known destinations and educating travellers on responsible tourism practices.”

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