04 FEB 2019: Virgin Voyages revealed how the company will be ‘brilliant to do business with’ for all travel advisors, or First Mates as it refers to them. The Virgin Voyages’ sales strategy was built with the specific aim of abolishing pain-points including the elimination of non-commissionable fares for First Mates.
It is banishing nickel and diming from both potential Sailors and First Mates.
Addressing First Mates, Tom McAlpin, president and CEO of Virgin Voyages said, “We are committed to delivering an ‘Epic Sea Change’ by getting rid of the things that annoy you and offering incredible value and experiences for your clients.”
First Mates will earn across their client’s entire transaction including all add-ons like flights, hotel stays, voyage protection, Shore Things (shore excursions), spa treatments, any premium package, Sailor Loot (onboard credits) and even taxes and fees.
No nickel and diming means abolishing gratuities.
The base ticket fare for all Virgin Voyages sailings cover eateries, group fitness classes, basic beverages and now gratuities in the voyage fare.
Virgin Voyages also confirmed that it is eliminating penalties and change fees.
Sailors and First Mates can hold cabins for 24 hours with no money down, once they’ve placed a 20 percent non-refundable deposit, they’ll have a grace period of seven days where they may change their mind for any reason at all. Sailors and First Mates may also change voyage dates and names on bookings without penalties or fees. Virgin Voyages’ base commission is 10 percent on the entire transaction. In addition, all First Mates or affiliated organizations can earn a Red Hot Bonus paid annually on sailed revenue up to an additional six percent if they meet certain production thresholds.
FirstMates.com is currently registering travel agencies and individual travel sellers to do business with Virgin Voyages in advance of the company opening voyages for bookings on February 14.
Beginning February 5, FirstMates.com will offer downloadable digital and in-store marketing materials and interactive learning materials.
Those who register to do business with Virgin Voyages before February 14, will have the opportunity to enter to win afternoon tea with Sir Richard Branson (must opt in to sweepstakes by 11:59 EST on February 13).
Virgin Voyages will also host an immersive learning campaign beginning February 6 called Cabin Fever, which will help First Mates learn about cabins and RockStar suites, a key product differentiator.
Any agency or individual seeking assistance with registration from Virgin Voyages’ Sales Crew can reach out at FirstMates@virginvoyages.com