Orbitz has introduced a new search capability that improves access to lodging partners that have signed an Inclusivity Pledge against discrimination on the basis of gender and sexual identity. More than 35,000 independent, boutique and name-brand hotels have opted in, making it a powerful search tool for LGBTQ travellers.
Guests can explore LGBTQ-welcoming hotels via the dedicated search engine on Orbitz.com/Pride or check the LGBTQ-welcoming hotel filter during their search on Orbitz.com and mobile sites. Hotels that sign on agree at a minimum to enforce a zero-tolerance policy for discriminatory behaviour. Some LGBTQ-welcoming hotels have adopted additional measures, such as training staff on gender identities and use of gender-neutral language. The search tool features US and international properties.
A recent OnePoll survey in the US commissioned by Orbitz found that 58% of LGBTQ Americans agreed that they spent more time researching travel destinations and accommodations than heterosexual travellers. More than that, six in 10 respondents said they’ve cancelled a trip or changed their travel plans due to feeling unsafe as a result of their gender identity or sexual orientation.
“Most of us plan a trip with the fundamental expectation that we’ll find a place to stay where we can be ourselves, but that’s not a reality for all travellers today,” says Orbitz Brand Director Carey Malloy. “More than a quarter of respondents in our survey said that they feel the need to downplay their LGBTQ identity while travelling. Today, we’re helping them start their trip search with a place where they’ll feel welcomed.”
Incentives
Orbitz is offering two limited-time incentives at Orbitz.com/Pride encouraging travellers to support LGBTQ-welcoming hotels and queer-owned businesses in exchange for up to $150 in free travel money from the site.
• Visitors who reserve a stay at an LGBTQ-welcoming hotel on Orbitz June 15-21, will receive US$50 back in Orbucks. Orbucks are travel dollars equal to $1 that can be redeemed on future hotel stays booked through Orbitz.
• Additionally, anyone who supports an LGBTQ-owned business this month is eligible to receive $100 in Orbucks.
Nearly half of survey respondents said they are planning to participate in Pride this year (48%), and of those, 66% said their first big, post-COVID trip will be something to help them celebrate.
To assist travellers making Pride travel plans, Orbitz released a list of top places to shop and stay in US cities celebrating Pride this summer and fall. The travel brand is also donating to five LGBT non-profits this month.