THE ROAD TO MOROCCO: Air Transat Launches Exclusive Montreal And Agadir Route

Air Transat has inaugurated its non-stop route between Montreal and Agadir with the first flight TS492, operated on Friday, June 12. This Moroccan destination becomes the airline’s second served from Montreal, following Marrakech. The seasonal service will be offered once a week, on Fridays, until October 23, 2026.

MADEIRA ENLISTS VISITORS TO BE DESTINATION ‘GUARDIANS’

By MICHAEL BAGINSKI/ Visit Madeira has launched an awareness campaign, “EXPLORE. RESPECT. PRESERVE.” that invites both visitors and residents to take an active role in preserving and enhancing Madeira and Porto Santo. The initiative focuses on the relationship between tourists and residents, which is part of a wider program called Upgrade – Madeira Tourism.

PORTER DOUBLE DIPS IN TURKS AND CAICOS

Porter Airlines is adding another destination to its sun network with service to Providenciales (PLS), Turks and Caicos. The new non-stop flights are available from Toronto Pearson five times weekly, beginning Nov. 6, and Ottawa twice weekly, beginning Dec. 17.  

THREE DEFINING SUMMER TRAVEL TRENDS

Building on data from its inaugural Hidden Trends List 2026, a global online marketplace says this summer’s travel patterns point to a fundamental shift in how people think about going somewhere: not farther, but deeper.

IS THE TIDE TURNING? Canadian travel to U.S. surges in May

Canadians are slowly returning to U.S. travel. Returns to this country by residents surged in May, up 9.5% year over year, building on a bump in April that had ended a 15-month slump, according to Statistic Canada data. In May, Canadian-resident return trips from the United States totalled 1.9 million, driven by an increase in return trips by automobile (+15.1%).

AIR CANADA ANNOUNCES DEAL WITH CUSTOMER SERVICE EMPLOYEES

Air Canada announced its customer service employees ratified a new collective bargaining agreement. The agreement with Unifor applies to about 6,000 employees across contact centres, customer relations, concierges and other business segments. 

IBERIA TOUCHES DOWN TORONTO ROUTE

Spanish carrier Iberia officially launched its new direct route between Toronto and Madrid on Saturday. The new route will operate five times per week – Mondays, Wednesdays, Fridays, Saturdays and Sundays – and offer more than 37,000 seats during the summer season.

LAST WEEK THIS MORNING: June 8-12, 2026

A round-up of news nuggets, airlines, hotels/resorts, cruising, tours, events, FAMS/incentives, deals, destinations and more are covered in our weekly round-up of travel industry news you may have missed.

‘SHE LEFT THEM CLAPPING’: Industry icon Dina Bertolo calls it a career (again)

By MICHAEL BAGINSKI/ Fifteen years ago when I wrote about Dina Bertolo’s (first) retirement from Thomas Cook North America, I dubbed her “Queen Dina” – a name that not surprisingly stuck. But just when she thought she was out, the travel industry, as it does, pulled her back in, and another dozen eventful years at Air Canada Vacations ensued.

CUBA, JET FUEL TAKE TOLL ON TRANSAT

Soaring fuel prices and a halt of all of its flights to Cuba pushed Transat A.T. Inc. earnings deep into loss territory last quarter, as global strife continues to damage airlines’ bottom lines.

NO BULL – BUFFALO LOOKS LIKE TRUMP: Helps animal avoid slaughter

With his shock of golden hair and trim 700-kilogram build, “Donald Trump” has been drawing crowds from across Bangladesh since he arrived at the national zoo in early June. The rare albino buffalo became a sensation when a farmer noticed that his blond tuft of hair resembled the distinctive locks of the U.S. president.

DISCOVERING CELEBRITY’S HIDDEN FOODIE PARADISES

By WALLACE IMMEN/ I’ve got a dinner date in Eden and an evening of grand dining in a four-star rated restaurant. And they’re both on a cruise ship. Le Voyage on Celebrity Ascent rates four stars among restaurants around the world in the latest Forbes Travel Guide’s global dining list.

LISTENING IN: A ‘Canadian’ Cult classic

By MICHAEL BAGINSKI/ Readers (and pretty much anyone who has ever met me) will have heard me reflect on many unique and sometimes unusual two or three degrees of separation from Rush, including most notably having gone to the same high school as Geddy and Alex (though not at the same time). That particularly includes my wife, who has her own connection to a great (sort of) Canadian band – The Cult.

AIRLINE PROFITS ‘COULDN’T BUY A HOT DOG’ AT FIFA GAMES

IATA’s latest financial outlook for the global airline industry shows a halving of profitability as a result of war-related Middle East disruptions and high fuel prices – so much so that carrier per passenger profits wouldn’t even cover the cost of a hot dog at a FIFA World Cup game, says the association’s boss.

VANCOUVER TOP WORLD CUP CITY, SAYS SPORTS ILLUSTRATED

As the FIFA World Cup kicks off today (June 11) Sports Illustrated magazine says Vancouver is the best of 16 cities hosting World Cup matches, citing transportation, walkability and mild weather for topping its ranking list released this month. In fact, both Canadian host cities fared well on the list, with Toronto ranking No. 3, just after Seattle.

SUNWING WINTER LAUNCHED WITH EARLY SALE, AGENT BONUS

No Cuba, no problem. Sunwing Vacations has unveiled its Winter 2026-27 schedule, offering Canadians plenty of sun choices next winter, including favourites like Cancun, Punta Cana and Montego Bay, as well as new winter vacations from Toronto to Acapulco, Winnipeg to Puerto Plata and Montreal to Cozumel.

THE BUCK STOPS IN YYC: WestJet, Calgary Tourism launch stopover program

Every year, more than seven million international travellers connect through Calgary without ever leaving the airport. Tourism Calgary and WestJet hope to change that. On Wednesday, the two organizations launched the Calgary Stopover Program, giving travellers on eligible WestJet routes the opportunity to add a Calgary visit.

FEDS OFFER AIRLINES FUEL LOAN LIFELINE: Not all carriers are happy about it

The federal government has offered a loan lifeline to airlines struggling to cope with the soaring price of jet fuel, garnering a mixed response from the country’s carriers. The new program will let airlines borrow up to $150 million each, as fallout from the Iran war forces them to slash flight schedules and cut profit forecasts. 

A NEW CHAPTER FOR HODGE, GOWAY NAMES MOORE CEO

Goway has named Dean Moore as the company’s new Chief Executive Officer, marking a new chapter for founder Bruce Hodge, who will remain as President and Chairman and continue to oversee Goway’s subsidiary corporate travel division, Globespan Travel Management.

WESTJET, ICELANDAIR SIGN CODESHARE

WestJet and Icelandair have signed a reciprocal codeshare agreement offering travellers on both sides of the Atlantic enhanced access to a broader network of destinations with the ease of a single booking and ticket, as well as through checked baggage.

RETAIL ROUND-UP: Agent news, fams & incentives

This week: ACTA agents discovered Los Cabos, while three other ‘Sell Your Way to the USA’ winners road-tripped in Nevada; First in Service (F1S) announced summit dates; Crystal takes a new Approach; and Trafalgar introduces a river cruise booking incentive.

A LOVELY COCONUT: St. Lucia resorts touts new look, Canadian incentives

By MICHAEL BAGINSKI/ Every year, Saint Lucia’s Coconut Bay Beach Resort & Spa does “a ton” of enhancements to ensure the popular all-inclusive remains fresh for guests, and this year is no exception. During the resort’s annual fall closing, CBBR will totally renovate its family side – the Splash wing – following 2025’s makeover of the adult’s-only Harmony side.

ALBERTA HAILS RAIL PLAN, BUT DON’T PACK JUST YET

Alberta’s government is eyeing train connections between airports and the downtown cores of its two biggest cities as the first key projects in its new passenger rail plan. But construction isn’t expected to start any time soon and the first users will likely have to wait about 30 years.

ONE THING AT A TIME: Trumps vow to ‘handle’ Cuba – after Iran

The United States imposed sanctions Thursday on Cuban President Miguel Díaz-Canel, his wife and three other individuals, in the latest move by the Trump administration to pressure the island’s leadership that drew immediate condemnation from Havana.

PORTER JOINS IATA: Airline achieves significant milestone

Porter Airlines has officially joined the International Air Transport Association (IATA) as a member, a milestone reflecting the airline’s rapid growth and its deepening integration with the global aviation community.

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