COMMITMENT ISSUES: World Cup fans waiting for best games, playoffs
With the 2026 World Cup of Soccer set to kick off on June 11 in Mexico City and continue through July 19 across Canada, the U.S. and Mexico, travellers are increasingly treating the mega event like a last-minute luxury purchase, waiting longer to commit while spending significantly more on customized experiences surrounding the tournament’s semifinals and championship match, says luxury sports travel company Roadtrips.































