The first Sesame Street theme park on the West Coast (and second in the US overall) opened last weekend offering a boost to San Diego’s tourism market as it bounces back from the pandemic’s hit to the industry and restrictions are eased.

Featuring Big Bird’s Beach, Oscar’s Rotten Rafts, and Cookie-Monster towers, the year-round, 6.5-hectare Sesame Place San Diego theme park is located in Chula Vista, just south of the city of San Diego.

Sesame Place San Diego is the first theme park in nine years opened by SeaWorld Parks & Entertainment, which has a longstanding relationship with Sesame Workshop, the non-profit organization behind the popular educational show that airs in more than 150 countries. The first Sesame Place theme park opened more than 40 years ago outside Philadelphia.

The park is the latest step by the Orlando, Florida-based SeaWorld to move away from live animal shows, which had drawn worldwide criticism over its impact on whales, and prompted profits to plunge, especially at its San Diego park. SeaWorld’s Orlando park opened a Sesame Street section in 2019.

And the San Diego park couldn’t be opening at a better time with people emerging from pandemic boredom and itching for a new experience, says Dennis Speigel, owner of International Theme Park Services Inc., a global consultant on the industry.

“2021 was an incredible bounce back year for the theme parks,” he says. “People came back in droves.”

He adds that Sesame Street is also seeing a revival in its popularity among families.

Visitors will walk into an interactive Sesame Street Neighbourhood, a replica of the one on the TV show with the 123 Stoop. It will include Elmo’s Window where Elmo’s bedroom window comes to life so kids can play, dance, and sing with him and his friends.

The park will also have 18 Sesame Street-themed rides. They include Cookie Climb, which leads to the top of Cookie Monster-themed towers; Elmo’s Rockin’ Rockets, which flies on an imaginary trip through outer space; and Super Grover’s Box Car Derby, a kid-friendly roller coaster. It also has a nearly 2-million-litre wave pool, one of the largest in Southern California.

Employees will be specially trained to work with children who have autism and other special needs. SeaWorld has been offering specialized services at its parks for visitors with autism in recent years.

SeaWorld announced the end of its breeding program in March 2016, after years of pressure from animal rights advocates and shifting public opinion about orcas being held in captivity.

The protests intensified after the release of the 2013 documentary “Blackfish,” which focused on the life of Tilikum, a killer whale responsible for killing a trainer when he dragged her into a pool in front of shocked visitors in 2010.

CEO Marc Swanson, who came on in 2020, has been taking steps to build up the company again. He previously worked at the original Sesame Place in Pennsylvania and says he looks forward to families creating similar “life-long memories” in California.

“We are thrilled to debut this new park and add a premiere tourist destination to California that is so appealing to families,” Swanson added.

The park was built at the former site of SeaWorld’s Aquatica San Diego water park, which closed in 2020.

(Air Canada has announced the re-introduction of Montreal-San Diego service on May 20 with flights on Wednesday, Fridays, and Sundays).