10 DEC 2018: AmaWaterways announced the expansion of its senior leadership team, naming Janet Bava chief marketing officer. Effective immediately, Bava will be responsible for the company’s strategic and tactical marketing areas with a special focus on working with travel partners to develop a more personalized approach to guest communication and lead generation.
A skilled professional with more than 15 years of customer-centric marketing experience, Bava has a proven track record of driving business results through innovative campaigns and developing a highly personalized approach to CRM.
Prior to joining AmaWaterways, Bava held senior marketing positions with Silversea Cruises, NBCUniversal and Royal Caribbean. “I am very excited to join the growing AmaWaterways family,” said Bava.
“Rudi Schreiner, Kristin Karst and Gary Murphy have built an award-winning company with a reputation for innovation and impeccable customer service – two things that I am very passionate about.”