The Nevis Tourism Authority, (NTA) has a new CEO. The NTA Board of Directors conducted an exhaustive review of more than 40 applicants, Jadine Yarde has been selected as the new head of the NTA. She is an American born, and has Barbadian and Grenadian citizenship.

Yarde has lived in Boston and New York for the majority of her life, before moving to Barbados and working in tourism, marketing and entertainment and later as a consultant in both Barbados and Grenada. She has worked with the Barbados Tourism Marketing Inc and has been involved in the development of Limitless Concierge Service, which is a Barbadian and Grenadian based concierge service.

This experience has allowed her to immerse herself in the Caribbean lifestyle while understanding the traditional tourist and their needs and wants. With over 10 years of experience in marketing, tourism and entertainment, Yarde brings to the table a creative vision for the future of Nevis’ tourism industry, an analytic tourism outlook, a strong digital marketing mindset and clear understanding of how important a business’ digital footprintis.

Yarde assumes office on February 1st, 2020.