Karisma Hotels & Resorts and Margaritaville have announced plans to launch another joint boutique hotel collection. St. Somewhere will be the partnership’s second “elevated concept” brand, designed to compliment Margaritaville Island Reserve resorts, which debuted in Riviera Cancun in 2020.

Slated to launch in fall 2021, the inaugural St. Somewhere Resort will be located on Isla Holbox, a small Mexican island north of the Yucatan Peninsula between the Caribbean Sea and Gulf of Mexico. Additional properties in other locations will follow.

Designed to appeal to both couples and families, St. Somewhere will encompass a private club setting featuring the “laid-back, escapist lifestyle that Margaritaville is known for,” with yacht-inspired architecture and its own boutique luxury twist.

“The expansion of our partnership with Margaritaville with the elevated St. Somewhere brand will provide guests the ultimate exclusive escape,” says Mario Mathieu, Senior VP at Karisma Hotels & Resorts. “Each hotel in the new collection of boutique properties will be uniquely rooted in its destination, which will inform everything from architectural design to suite layout.”

“Our relationship with Karisma Hotels & Resorts has incredible potential…” added Shamim Lodin, Executive Director of Hotel Development of Margaritaville “This new St. Somewhere collection, starting with our first property in Isla Holbox, will bring together our signature laid-back luxury vibe with a more personalized and intimate island experience.”

Karisma owns and manages an extensive portfolio of resorts in Latin America, the Caribbean and Europe, including Azul, Allure, El Dorado, Nickelodean, Sensatori, and other brands. Margaritaville, based on the island-style music of Jimmy Buffet, is one of the world’s fastest growing resort companies with 20 locations and another 20 in the pipeline and a host of other enterprises, including bars and restaurants.