05 SEP 2019: Red Label Vacations Inc. (RLV) has announced the hiring of Marni Otis who joins the team as RLV’s director of e-commerce and marketing for its retail divisions.

“Marni has a distinguished career in the travel industry and related experience to this role, making her a perfect fit,” says Dianne Jackson, vice president of retail, RLV. “Her creative nature, strategic planning and understanding of customer retention will help her thrive in this role. I am confident our retail brands will be stronger than ever with Marni’s expertise.”

Otis will be responsible for the strategy, development and execution of marketing, communication and customer retention programs for RLV’s retail brands. She will oversee the retail websites and collaborate with partners and teams to ensure a positive user experience and greater revenue potentials.

Over the course of Otis’ career, she has worked with iconic brands in the travel, financial services and consumer-packaged goods industries. She was the director of marketing at Transat Distribution Canada for five years, where she oversaw the omni-channel retail marketing strategy and customer retention programs. Otis has also worked at The Weather Network and BBDO Toronto.

She can be contacted at Marni.Otis@redlabelvacations.com