Margaritaville at Sea, the Jimmy Buffet-branded cruise line that calls itself a new “new floating island vacation experience,” has launched a travel advisor website, featuring advanced functionality plus numerous educational resources that allows travel advisors to learn, market, and experience product – and make bookings.
BookParadise.com focuses on user experience and offers a variety of resources and assets to explore, including:
• Learn: Advisors can take courses on the brand with tailored training, including ‘How to Sell to Groups’ and ‘How to Market Cruise and Stay.’
• Market: Here, they can find marketing collateral and tips on showcasing the product to their clients, with brand guidelines, graphics, and customizable marketing materials.
• Book: On the new site, travel advisors can make client reservations and build itineraries.
• Experience: This section of the site features information on Seminars at Sea, a way to personally set sail with Margaritaville at Sea, and brand immersions taking place across the country.
In tandem with the launch of the new site, Margaritaville at Sea has kicked off a series of monthly educational webinars where attendees can enter for a chance to win a free cruise onboard Margaritaville at Sea Paradise, the line’s flagship vessel.
The cruise line is also touring 16 cities across North America to host “deep dive” in-person training sessions, including a lunch event at the Marriott City Centre hotel in Toronto on May 24. For details and to register, click HERE.
“Travel advisors will play an integral role in our success as a new brand, and we value this group greatly as instrumental partners in the launch of Margaritaville at Sea. This is why we are doubling down on our efforts to offer the very best resources to help educate, market our experience, and drive sales,” said Oneil Khosa, CEO of Margaritaville at Sea.
“BookParadise.com is an integrated, innovative portal into paradise, letting travel advisors seamlessly and effectively serve their existing client base while finding unique ways to connect with potential new clients,” said Khosa. “With the debut of our site, in-person interactive sessions, and a host of other learning modules and branded assets, these efforts set travel advisors up for success as they join forces with us in showcasing our exciting new vacation at sea.”
Setting sail on April 30, Margaritaville at Sea will offer two-night, round-trip, voyages to Grand Bahama Island, including lively onboard entertainment, gourmet food and beverage options, and casual-luxe staterooms. Additionally, travellers will be able to extend their journey with a resort stay for up to four nights at participating beachfront properties on Grand Bahama Island.
The inaugural ship, Margaritaville at Sea Paradise, features 658 casual-luxe cabins with nautical details and colours influenced by the sea, sand, and sky. Amenities include several dining venues, pools, entertainment programming, retail stores, a St. Somewhere Spa, Fins Up! Fitness Center, and more.
In addition to Margaritaville at Sea, Margaritaville features over 25 hotels and resorts, two gaming properties, RV resorts, and over 60 food and beverage venues – as well as real estate communities, vacation clubs, and consumer lifestyle products.