Along with practically every aspect of our lives, travel has been redefined repeatedly over the past 20 months, with seismic shifts propelling people towards an evolving version of the ‘new normal’ that includes an increasingly complex relationship with technology, a heightened awareness of the human impact on the planet, and a renewed inspiration to take a stand on the important social justice movements of our time.
At the same time, and though COVID-19 is clearly not yet in the rear-view mirror yet, Booking.com suggests there are still sprouts of hope.
The online travel service provider commissioned extensive research with more than 24,000 travellers across 31 countries and territories, including Canada, combining it with proprietary data and insights, to predict how travel will continue to transform in the year ahead.
“As we look towards the year ahead, we’re seeing a lot of… anticipation for people to return to travel, whether it’s domestically, abroad, the trip of a lifetime or just saying yes to whatever travel opportunity comes their way…” says Booking.com Sr. VP and CMO Arjan Dijk.
According to its data, says Booking.com, 2022 will be the year people make the most of unpredictability and start making up for lost travel time in a big way, when they start travelling again.
To that end the survey forecasts seven substantial trends for the next year:
1. Vitamin Vacay
More so than daily exercise or mindful meditation, getting away on vacation will become ‘the’ form of self-care in 2022, with three-quarters of Canadians (74%) affirming that travel helps their mental and emotional wellbeing more than other forms of rest and relaxation. After more than a year of ever-evolving travel restrictions, the important benefits that travel has on health and wellbeing are now being acknowledged, with nearly two thirds (63%) saying they didn’t realize how important travel was to their wellbeing until it was no longer an option, and 80% saying that having a vacation planned has a positive impact on their emotional wellbeing.
What makes travel the ideal form of wellness? For almost a quarter (22%), stepping outside of their comfort zone is the key to why getting away enables them to reset. Of that 26%, two thirds (64%) say that staying somewhere with different scenery from what they are used to helps them to recharge, alongside 65% sharing that it’s experiencing a new way of life. For many, it’s trying new cuisines (64%) or hearing a new language (37%) that helps them feel rejuvenated. After more than 18 months of Groundhog Days, a double dose of different is just what the doctor ordered and will ensure returning from trips in 2022 feeling better than before.
2. Resetting the Out Of (Home) Office
When the pandemic hit, homes across the globe became our offices too, and the novelty of working remotely was realized. However, 2022 will see a significant rise in people wanting to take back control in firmly re-establishing a healthy work-life balance as vacation time itself will be strictly work-free for three quarters of Canadian travellers (72%), which wasn’t always the case in 2021 with home and remote work lives blurred.
Despite the flexibility to work remotely, 64% of people would rather spend less time on vacation if it meant they could completely switch off in 2022 versus spending more time at a destination but having to mix business and leisure. And with 47% of Canadians claiming to have worked more hours using less vacation days during the pandemic, expect to see more people setting their well deserved out of (home) office messages in 2022.
3. All the First-Time Feels
While many may have forgotten where their passports are, or even just how to pack, all that out-of-practice travel awkwardness will give way to a genuine sense of delight for even the most routine aspects of our trips in 2022. Remember what it was like to board a plane for the very first time? Or just to check into a hotel? After feeling ‘stuck’ for so long, rather than rushing through the journey, travellers will be relishing every moment, from fine-tuning the playlist for the rental car to browsing the delicacies duty free has to offer, with 17% most looking forward to the pure excitement and anticipation as the journey begins.
Daydreaming out the train window or getting lost in a maze of winding cobblestone streets, or finding a hotel or vacation apartment, will be sheer bliss for the three-quarters (73%) of Canadians who say travel is more enjoyable when the journey feels like part of the trip itself. Each ‘first’ trip in 2022 will be a moment to savour, with a majority (79%) saying that simple pleasures such as feeling the sun on their skin, or seeing a body of water of some kind, instantly improves their mood for the better. Even the uncertainty of navigating public transportation in a new city in a foreign language is something almost half (44%) say they’ll enjoy. After such a long period of limited options, recapturing that first-time feel and leaning into every single moment will be a hallmark of trips in 2022.
4. Community First
As restrictions caused travel to slow in many parts of the world, the pandemic forced us to make the most of what was on our doorsteps. From supporting independent neighbourhood businesses to spending more time than ever at the park, our relationship with the community around us has rekindled. In 2022, this desire to connect authentically with the local community will continue on vacation too, as we seek to be more mindful about every trip we take and ensure our impact on the places we visit and the people who live there is positive.
Over half (55%) of Canadian travellers agree it’s important that their trip is beneficial to the local community at their destination and 45% would appreciate an app or website that provides recommendations on destinations where an increase in tourism would have a positive impact on the local community. Furthermore, 70% want the money that they spend when travelling to go back to the local community and 72% want to have authentic experiences that are representative of the local culture.
Inspired by the important social justice movements of our time, in 2022 travellers will do more research into how well the place they are staying supports local businesses (32%) or how their tourism spend will affect or improve local communities (16%), signifying a new desire to do right by the people who call our favourite vacation destinations home.
5. Swipe Right on New Places and Faces
For many, the pandemic meant spending an extended and intense period with their closest friends and loved ones, but vacations in 2022 will be an opportunity to branch out and make some new connections. As two-thirds (52%) want to meet new people while away, we expect to see travellers using their vacations as an opportunity to expand their social circles, with 55% of Canadian travellers looking forward to socializing while on vacation and 38% wanting to stay somewhere close to nightlife options so that they can meet new people.
People will also be making use of their favourite dating apps while on vacation with 42% of survey respondents hoping to find love on their next trip. But the romance doesn’t have to stop when parting ways at the end of the trip thanks to video calls becoming part of our everyday lives, meaning we expect to see more than a few of these holiday romances turn into the real deal.
6. Just Say Yes
After so long of being told “no,” travellers are reclaiming a more positive way of thinking for 2022. In fact, 73% of Canadian travellers will be shirking all of the structure they’ve been contending with, preferring a vacation where they stay flexible and just go with the flow vs. having a set itinerary full of activities. The coming year will bring the very best of improv to travel, with us responding to each unexpected twist and turn in the trip with an emphatic “yes, and…”
To that end, 64% agree they will say yes to any vacation opportunity if budget allows. And for the 36% that have been saving their pennies by not taking any big trips since the pandemic started, money is no object for the trips they will take in 2022. Half (49%) are more open to different types of vacation than before the pandemic and 62% won’t mind where they go on vacation as long as it’s the type of trip they want, they’re just happy to be away from home.
In 2022, tech will play a key role in supporting spontaneity with increased options to book on the go and the flexibility to adapt plans and follow where the adventure leads. In fact, 38% of Canadians are looking to the latest travel technology innovations to offer a ‘wildcard’ or surprise option of a completely new travel experience that’s suggested based on their past preferences or budget.
Adopting a positive mentality will open up even more of the world to travellers than ever before, with many taking a more adventurous approach to their holiday choices, and maybe even to their companions. When it comes to travel buddies, they’ll be looking for those that “just say yes” as well, with over half (52%) of Canadian travellers looking to travel with those who are also happy to go with the flow.
7. Embracing the Unpredictable
Uncertainty will continue to be a constant in travel in 2022, and while we cannot change or predict every new surprise and challenge that fate has in store for us, we will embrace it. Having leaned on technology in a variety of ways to stay connected and inspired over the past year and a half, our favourite apps will continue to help us navigate the unknown on our trips, with 54% of Canadian travellers agreeing that technology helps alleviate the anxiety around travelling. From AI-powered instant translation services that make it easier for travellers to negotiate last-minute changes of plan directly with accommodation hosts and rental car providers who don’t speak the same language to machine learning models that automatically inform our host about a late arrival due to a delayed flight, technology will continue to smooth out the unforeseen bumps in the road with increasing finesse and proactivity.
We expect to see even wider adoption of predictive technologies that can help travellers make more informed decisions, especially considering that two thirds would be interested in an innovative service that could predict which countries will be safe to travel to (66%), even months in advance, or automatically suggest destinations that are easy to travel to now based on their country’s and the destination’s current COVID-19 requirements (62%).
Meanwhile, as Canadians rank reassurance that they won’t lose money (43%), the ability to cancel (40%) and ability reschedule free of charge (31%) as the top three most important priorities, Booking.com says “no matter how accurate any machine learning predictions might be,” in order for everyone to truly embrace our new unpredictable normal, the broader travel industry will continue to prioritize flexibility.