Arts & Leisure Tours Canada and USA has added Pat Lista to its management team as Director of Product and Growth. The Canadian travel industry veteran will be responsible for the expansion of all luxury product worldwide including villas, private jets, and yachts at the Toronto-area company.

A skilled negotiator and with a proven track record of creating and developing new markets and aligning business offerings to customer needs, Lista’s success has been achieved by expanding source markets to new and existing destinations and attractions, leveraging a strong foundation of key relationships within his worldwide network.

With 35 years of experience in the North American tourism sector, Lista has worked for Sunquest Vacations, AlbaTours, Holiday House, Fun Sun, Airtours, Direct Holidays, Thomas Cook, TravelBrands, Suntrips, Tully Luxury Travel, and as a consultant.

Throughout his career, he has worked with airlines, travel agencies, OTAs, and global tour operators to grow businesses in the tourism sector, as well as analyzing the competitive landscape to find innovative solutions driving business forward though ever-changing business environments.

“(Pat) will help A&L Tours increase the breadth, scope, and destinations, enabling us to offer more product to complement our extensive hotels and curated experiences portfolio,” says the company. “His experience with B2B segments and his understanding of the Canadian, American, and International tourist is invaluable.”

Based in Woodbridge, Ont., with offices in Chicago and Los Angeles, Arts & Leisure Tours was established in 1993 and is a full-service tour operator specializing in curated, bespoke, unique accommodations and experiences.

Lista can be reached at: pat@artsandleisuretours.com.