Citing a gap in the marketplace and projected growth of the travel and tourism industry in Canada to $16.92 billion by 2028, TRAVELSAVERS Canada is launching KORE, a new education program designed to enhance how the industry enlists and trains the next wave of travel advisors.

A sister brand to TRAVELSAVERS under the American Marketing Group, KORE was developed in conjunction with The Travel Institute and is co-created with in-country experts to meet the needs of the Canadian travel industry, addressing such topics as airline regulations, cruise sales, compliance, and fraud protection.

“KORE is launching at a critical time for the travel advisor profession,” says Jane Clementino, SVP and GM of TRAVELSAVERS Canada. “Its mission is threefold: we attract new entrants at a time when they’re truly needed. We provide comprehensive training for those advisors. And we help agencies recruit and train new consultants.”

Launched in the US in 2021, KORE is a comprehensive, fully digital curriculum that’s self-paced and flexible, with real-world insights from industry experts.

Beyond providing in-depth content, KORE connects unaffiliated students with personal mentors who are agency owners and managers. It also offers a post-graduation job placement.

Program highlights include:

• In-depth learning: With 16 modules and approximately 135 hours of study time, the KORE curriculum covers every aspect of the industry.
• Business skills: Graduates will learn how to research, design and book travel; serve clients; and build a profitable business in this rapidly shifting industry.
• Industry-relevant topics: The curriculum includes important topics not always covered in travel agent career programs, such as technology tools, social media marketing and industry compliance and fraud protection co-created with attorneys.
• Self-paced curriculum: Students complete the course on their own timeline from any location, offering the ultimate flexibility for busy lives.
• Certificate of completion: KORE graduates will walk away with a certificate of completion as a sign of their achievement.

“KORE is exactly what our industry needs and has made a huge impact on our success,” says Steve Ineson, owner of Four Seasons Travel. “This game-changing curriculum allowed us to hire and train an advisor, all in just a few months. Within a year, this advisor has surpassed every sales goal and is on track to help increase our business by over 20%. KORE has helped us achieve our sales and profitability goals and will now be an automatic part of our recruiting and training process.”

For more information, visit http://www.koretraveleducation.ca/ .