Sandals Resorts has teamed up with legendary Netherlands soccer team Ajax Amsterdam to launch a program designed to gift of soccer to children in Curaçao, home of its newest resort, while at the same time linking sports and sustainability in the Dutch Caribbean island.
‘Future Goals’ includes coaching and mentoring, plus providing much-needed equipment, notably including soccer goals made from recycled material including reclaimed ocean fishing nets.
Expanding opportunities for locals through the power of youth sports, the landmark partnership begins at primary schools across the island, where MGR Niewindt College students received the first set of Future Goals last month ahead of the resort’s opening.
“When it comes to our communities in the Caribbean, we have a great responsibility to take care of our islands and our people,” said Adam Stewart, Executive Chairman of SRI. “Curaçao is a new island for Sandals and a new opportunity to expand our impact — and ‘football’ is the soul of the Caribbean. If we can give children the tools to play and in the process teach them about protecting our planet — that is a ‘goal’ in and of itself.”
Fishing nets lost at sea, also known as ghost nets, make up nearly half of the world’s ‘plastic soup’ – a term for the accumulation of waste, including plastic, that ends up in the ocean. To help mitigate this global concern, the Sandals Foundation and AFC Ajax have tapped into local Curaçaon plastic recycling company, Limpi, whose creative approach to plastic waste recycling and product development now includes the colourful Future Goals goal posts, which are made almost entirely of fishing nets collected from the sea and recycled plastic waste.
The first phase of the partnership includes plans to outfit four dozen elementary schools throughout the island of Curaçao with close to 100 Future Goals and more than 600 soccer balls provided by Adidas, and is complemented by a unique training program with AFC Ajax coaches, who will mentor ‘Future Coaches’ recruited by the local Curaçao life skills program, Favela Street, on a robust eight-week curriculum for the children that will focus as much on technique as it does mindset in order to foster the next generation.
Overarching plans for the Future Goals program include an island-wide tournament featuring all participating primary schools, as well as expansion into additional Caribbean islands, with the program to be adapted based on the unique scope of each destination.
“Ajax is on a mission to impact the future of football on a global level, starting with the youth, our next generation,” said Edwin van der Sar, CEO AFC Ajax. “Together with Sandals Resorts and the Sandals Foundation, we are eager to facilitate impactful football programs for children in Curaçao and the rest of the Caribbean, realizing tomorrow’s opportunities through today’s fun.”
AN ISLAND-FIRST APPROACH TO TOURISM
Since its inception in 1981, Sandals Resorts has taken an unparalleled approach to supporting the communities where it operates. Through its philanthropic arm, the Sandals Foundation, the company began its work in Curaçao – Sandals Resorts’ seventh and newest Caribbean island – far ahead of Sandals Royal Curaçao’s opening on June 1. This includes supporting local artisans, such as Limpi, to whom the Sandals Foundation has provided the necessary equipment needed to increase their production levels.
Future Goals is one of the many projects underway on the island of Curaçao for the Sandals Foundation, including beach cleanups that have helped rid the planet of over 400,000 kilograms of trash to date, and the development of a digital hiking app in partnership with IVN Tiny Forest the Netherlands to make the magic of the island’s natural resources more accessible to visitors and locals.
“Future Goals brilliantly encapsulates Sandals’ unwavering commitment to empower our islands in the Caribbean through our philanthropic arm, the Sandals Foundation, and our core pillars of education, environment and community,” said Heidi Clarke, Executive Director of the Sandals Foundation. “Enveloping ourselves in the destination was part of the blueprint as we rolled out the plans for Sandals Royal Curaçao – and this one-of-a-kind partnership with Ajax is a sign of our promise to generations to come.”