ICELANDAIR UNVEILS COLOURFUL REBRAND

This month, Icelandair is introducing a new livery with colours inspired by Icelandic nature, including the northern lights. As part of a complete refresh of the Icelandair brand, this is the first time the whole livery design has changed since 2006, supporting the airline’s promise of “bringing the spirit of Iceland to the world.”

A Boeing 737 MAX 8 named Jökulsárlón (after Iceland’s famous glacier lagoon) is the first of Icelandair’s fleet to be painted in the new livery, with plans to have a total of five MAX aircrafts with the new livery in operation by the end of February.

The airline intends for its entire Boeing 737 MAX 8/9 fleet to be painted by the end of November alongside the aircraft maintenance schedule, a total of 14 planes and its regional fleet 5 planes, to sport the new colours by the end of October.

With the new livery, Icelandair’s aircraft will have 5 different tail colors (boreal blue, magenta, sky blue, yellow, and green), representing different phenomena in Icelandic nature.

As for primary fuselage colours:

• The Icelandair blue is Iceland’s heritage colour and the backdrop to the dancing auroras
• The Icelandair white represents Icelandic glaciers

“Icelandair is delighted to be able to kick off 2022 with an exciting new livery design, our first since 2006. Part of a wider brand refresh, the new livery colours represent the different natural wonders Iceland is renowned for. From the aurora borealis, to the vast Icelandic glaciers and waterfalls, Icelandair’s new livery design celebrates the true spirit of Iceland,” said Icelandair Head of Global Marketing Gísli S. Brynjólfsson.