Hyatt Hotels has completed its previously announced deal to acquire leading luxury resort-management services, travel, and hospitality group Apple Leisure Group (ALG), which will notably enable the hotel company to double its global resorts footprint through the addition of ALG’s AMR Collection brand portfolio, comprising approximately 100 hotels and resorts operating in 10 countries.
As a result, Hyatt now offers one of the largest collections of luxury all-inclusive resorts in the world, including new destinations for Hyatt such as Acapulco, Curaçao, the Canary Islands, Menorca, and St. Martin. Through the acquisition, Hyatt has added properties in 11 new European markets and expanded its European brand footprint by 60%, strengthening Hyatt’s growth potential in a critical region for global leisure travel demand. Another 24 properties are in the pipeline.
Hyatt currently offers eight all-inclusives in the Caribbean and Mexico under the Hyatt Ziva and Zilara names, while the AMR Collection includes the Secrets, Dreams, Zoetry, Breathess, Alua, and Sunscape resort brands.
In addition, Hyatt is offering more options and experiences for its high-end guest and customer base and enhancing the end-to-end leisure travel experience through:
• Unlimited Vacation Club by AMR Collection, an exclusive membership club whose members enjoy preferred rates and other benefits at participating AMR Collection properties
• ALG Vacations, one of the largest packaged vacation providers and leisure travel distribution platforms in North America serving the United States, Mexico, and the Caribbean, and
• Amstar, a leading destination services management company Trisept Solutions, a unique leisure travel technology platform
Hyatt adds that it is determining ways in which the World of Hyatt loyalty program and ALG’s Unlimited Vacation Club can bring added value and unique loyalty benefits to their respective member bases when integrates the AMR Collection into World of Hyatt in 2022.
“Hyatt’s acquisition of ALG represents a brand-defining moment in our more than 60-year history and builds on our legacy as a hospitality leader,” said Hyatt president and CEO Mark Hoplamazian, president, adding, “Hyatt and ALG have highly complementary brand portfolios and share a deep commitment to colleague and guest experiences focused on care.
“Having first entered the fast-growing luxury all-inclusive space in 2013, we are ideally positioned to capture the significant and rising demand for leisure travel and extend the world-class hospitality we provide to a wide range of new travellers,” he continued.
“Today marks the beginning of ALG’s next chapter, in which we will continue to build on the strong loyalty and reputation we have established through our luxury travel brands and services, now as part of Hyatt. We strongly believe we can achieve more together…” said ALG president and CEO Alejandro Reynal, who will continue to lead ALG as a distinct business unit within Hyatt.
Gonzalo del Peón, Group President, AMResorts Americas & Global Commercial, said the merger will allow the company to offer more options to guests and realize expanded growth potential.
And, he added, “I’d like to reiterate that this announcement will have no impact on how we do business with you. ALG is continuing to operate very similarly to the way it did before the combination…”