A new state-of-the-art new website and continuing commitment to travel advisors – and their clients – is at the heart of Goway’s first rebranding in the company’s 54-year history. The effort also includes a new logo designed to capture the “forward-thinking spirit of a company that has pioneered tailor-made trips for globetrotters for over 50 years.”
“Welcome to the new Goway,” says Adam Hodge, Sr. VP of the Toronto-based Goway. “The (transformation) showcases our shared passion and dedication to state-of-the-art technology, industry-leading travel products, and a client experience that is as impressive as our travel offerings.
“Our new website and rebranding embody our 54-year journey as a travel company made up of passionate travellers. The only thing more inspiring than where we’ve been is where we will go next.”
And that journey starts with a new website – www.goway.com – which provides a cutting-edge user experience that empowers travel advisors to sell more and inspire travellers to explore the world.
Features include:
- An intuitive user experience with a best-in-class design based on meticulous research. Showcases Goway’s over 1,000 tailor-made trips with a focus on 4- and 5-star accommodations and private-guided touring
- Inspirational travel stories from Goway’s own Destination Specialists and award-winning travel writers on the new Globetrotting blog
- Comprehensive travel guides to over 100 countries around the world
- Essential tools and advice for travel inspires to help inspire their globetrotting clients with expert information, and
- A sophisticated design with vibrant imagery and 4K videos.
“The new Goway.com represents our true passion for travel and utmost commitment to providing the best experience for travel advisors and their globetrotting clients,” says Hodge. “In the past, my father and Goway’s Founder and President, Bruce Hodge, personally wrote hundreds of our webpages, pouring his personal knowledge and passion for travel into the very expression of our company. Today, our Destination Specialists continue the journey by imbuing the new Goway with their passion, personality, and expertise.
Travel advisor portal
Goway has also refreshed its portal for travel advisors. The enhanced GowayPro.com experience includes:
- More incentives for travel advisors
- A passport to a free FAM incentive that is easier to earn than ever before
- The all-new GowayPro Travel Tales podcast, and
- An ever-growing GowayPro Travel Academy education program.
“Our travel advisor partners are always front of mind for Goway,” says Hodge. “GowayPro.com is now a better tool to help travel advisors sell and succeed. It’s never been a better time to partner with Goway.”
“Our new brand is all about honouring our rich 54-year history while defining a contemporary look that reflects Goway’s ambitious and exciting future,” says Mitchell Fawcett, VP Marketing at Goway, says of the rebrand.
He adds that the initiatives are a key milestone in the company’s growth plans and that more investments will be announced in the months leading up to Goway’s milestone 55th anniversary year in 2025.