Based on the precept that knowledge is power, Goway has launched a travel academy designed to help travel professionals expand their destination knowledge and level boost their business.

The Toronto-based tour operator says its GowayPro Travel Academy includes “fun and inspirational” training modules on over 20 destinations (at launch) across all seven continents.

Subscribers can take individual country courses and learn key information on a destination’s nature, culture, and history, as well as its main tourist attractions and selling points.

Travel counsellors will also acquire expert insights into various travel styles and strategies for securing repeat bookings, says Goway, while picking up practical travel knowledge in a fun and easy-to-understand package.

After completing an individual country course, subscribers earn a Bronze specialist status for that country, which includes email badges and electronic certificates. Subscribers can upgrade their status to Silver, Gold, and Platinum by expanding their knowledge of travel regions and entire continents.

In addition to earning Goway-certified specialist status, subscribers also gain access to bonus rewards on their GowayPro Rewards Card, as well as exclusive benefits, including VIP invitations to FAMs and discounted personal travel.

The GowayPro Travel Academy is run by “Professor Goway” Don Forster, supported by Goway’s extensive network of account managers and destination specialists.

“By taking advantage of our over 50 years of experience in designing customized FIT itineraries on all seven continents, and channelling all that knowledge into informative and interactive video modules, we think we have found a fun and inspirational way to pass on pertinent and valuable expert information and tips,” says Goway director of sales Renee Stanton.

Intended to help agents grow their business and secure repeat customers, Stanton adds, “We believe knowledge is power and are committed to making travel professionals’ lives easier through industry-leading training and sales assistance.”

An individual membership to the GowayPro Travel Academy is valued at $49.99 per month or $499 per year, however, Goway preferred partners will receive a complimentary subscription as an introductory special.

For more information, email academy@goway.com; for enrolment and to register for an introductory webinar (including a chance to win a two-night stay in Hawaii) on July 7, click HERE.