As Goway Travel moves into its 53rd year, the company is gearing up for a marketing and brand transformation, its first since being founded by Bruce Hodge in 1970. Supporting a global expansion of the Toronto-based tour company, the project will feature a new Goway website with a cutting-edge reservation system to be launched launch later this year.

The rebranding will be led by new VP of Marketing Mitchell Fawcett who will also grow the marketing team at Goway and offer a new editorial vision for the company’s wide-reaching media properties. In his new role, Fawcett will also serve as Editor-in-Chief for Globetrotting Magazine, Goway’s print magazine.

“Mitchell is an experienced and thoughtful marketer and we’re thrilled to begin a total brand transformation with him,” says Goway president Hodge. “He is a proven leader with a vision to expand on our half century of success. He also has the track record to help us grow as a company, while reinforcing our position as the first choice for Globetrotters to realize a lifetime of travel.”

“The world of travel has changed and Goway’s community of Globetrotters has changed with it, discovering new and innovative ways to plan travel and explore the world,” says Fawcett.

Prior to joining Goway, Fawcett founded and ran his own communications agency until it was acquired by Vancouver-based firm Major Tom. With Major Tom, he served as VP Strategy, overseeing the agency’s strategy, creative, and social teams. During his 10 years in-agency, he worked with a wealth of leading travel brands, including W Hotels, Expedia, and KLM.

With Fawcett appointment, incumbent marketing VP Adam Hodge will transition to a new high-level role in the company’s broader organizational strategy.