Coinciding with Travel Advisor Month in May, Globus family of brands – Globus, Cosmos, and Avalon Waterways – has introduced new business-to-business brand marketing platform and a new and improved Travel Advisor Portal (TAP) for partners under the theme “We’ve Got U.”

“With this launch, we’re rolling out the proverbial red carpet for ‘U’ – travel advisor partners – with messaging and new tools that showcases the fact that travel advisors are at the centre of everything we do,” says said Camille Olivere, chief sales officer for the GFOB.

As part of its new marketing platform, the Globus family of brands has unveiled a “Phase 1” update to its’ Travel Advisor Portal (TAP).

“On our new, improved TAP, we’re providing advisors a one-stop-shop to explore next-generation river cruising options and a dozen styles of touring, in more than 70 countries, on six continents,” said Olivere. “For the first time, advisors not only have easy access to search our brands, styles and itineraries in one place, they can now share the details directly with clients with a new ‘co-branding’ feature, providing a personal, call-to-action, offering them a seamless, research-to-booking platform, making it easier than ever to convert leads to sales.”

The new TAP includes updates to every aspect of the experience, including:

• Marketing: Introducing the capability for advisors to share itineraries, co-branded with their contact information, enhancing communications and sales opportunities.
• Navigation: The new portal’s updated design and user interface make for an improved – and more intuitive – advisor experience.
• Search: The new TAP makes it easier than ever for advisors to search for the perfect itinerary for a client’s specific interests and needs.
• Reservation management: Advisors can book travel experiences and manage client reservations – including accessing all necessary documentation – in real-time, as available.
• Resources: Advisors also have access to a wealth of marketing materials and product information, readily available for promotion and use.
• Partners for profit: Plus, in addition to a national sales force behind Advisors, they are invited to enjoy new training tools to empower success.

“Our partnership with advisors goes beyond providing extraordinary travel experiences and a variety of travel styles for their clients; we’re interested in their profitability,” added Olivere. “As a dedicated ‘Partner for Profit,’ we’re focused on helping advisors grow their business. The improved TAP is a big part of that commitment.”

In the coming weeks, GFOB says it will be sharing more updates with advisors, underlining the company’s messaging: “We’ve Got U.”

Incentive

Meanwhile, the Globus family of brands is providing travel advisors with the opportunity to earn up to a $100 booking incentive on new bookings made in May. For details, click HERE.